Samantha Patil is Co-Founder and CEO of Well Traveled, a membership community for modern travelers. Samantha launched Well-Traveled at the height of the Coronavirus pandemic after a successful career in consumer tech and marketing where she led go-to-market strategies, international marketing, and member monetization programs at some of the world’s biggest consumer brands, including SnapChat, Pandora, and Dollar Shave Club. Today Samantha shares why it’s never enough to build a great product, and why building a community and brand that connects emotionally to its customers is the vital ingredient of success. Download the interactive podcast app Podopolo here to keep the conversation going in the Wings comments section and invite your friends to connect around podcasts recommended to you by what interests and inspires you.