This is Convo By Design with something you need right now, business strategies that will help you take your design business to the next level. Wellness and design thought leadership presented by ThermaSol.

I wanted to give you something to start the year off right and in doing so, partnered with ThermaSol to bring you a series covering high concepts with actionable strategies you can use starting today. As we enter 2021 and think to the future, we should also take some time to consider our business model, executing those brand extensions we have been pondering for the past 10 months. Let’s do that smartly. Let’s deconstruct the many different business models and ideate best practices, expectations from trade partners and manage the expectations of clients. Can we promote with intellectual property integrity, extend our services beyond the traditional word of mouth without overextending the small but loyal team? Expand delivery window, promote research and development, eliminate getting shopped by clients and expand our creative horizons.

This conversation features Dirty Girl Construction’s Joan Barton, John McCulley of McCulley Design Lab and designer, Ray Langhammer. I enlisted the skillful and incredibly talented Christopher Grubb to moderate this conversation. This is The Business of Design, part of the Wellness and design leadership series presented by ThermaSol.

Thank you Joan, John, Ray and Christopher, thank you Walker Zanger for your continued support of Convo By Design, thank you ThermaSol for presenting the Wellness and Design Leadership series, and thank you for listening, without you, what’s the point. If you are not already a subscriber to the show, what are you waiting for, it’s easy. You can find Convo By Design everywhere you find your favorite podcasts. Ask your smart speaker to play Convo By Design, it’s really that easy. Follow along on the socials and check out our YouTube channel for videos form some of your favorite episodes, like this one from ThermaSol’s Wellness and Design Thought Leadership series. Thanks again for listening to the show, be well and until next week, keep creating.