In this special republished episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss The Product-Led Playbook—and announce that we're giving away the entire book for FREE on October 7, 2025. This playbook is the no-BS guide to actually implementing PLG, based on analysis of 324+ companies, and explores why some product-led companies see millions in ARR while others crash and burn.

The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding process and developing powerful pricing strategies. The final stage focuses on actionable data, growth processes, and team development.

The playbook offers a step-by-step approach to operationalizing PLG and is full of templates and canvases designed for team collaboration. Intended primarily for B2B software founders and early-stage go-to-market teams, this playbook provides a structured method for effectively implementing PLG—and it's yours for free next week.

Sign up at productled.com/newsletter to get the free playbook on October 7th.

Key Moments:

02:01 – Why the playbook was created: analyzing 324+ companies to find what separates winners from losers.

04:52 – The surprising discovery: founders were more successful with PLG than senior product executives.

06:19 – The 9 components of the ProductLed System and why strategic order matters.

11:37 – How to use the playbook (hint: it's not a one-time read).

13:34 – Who this book is for and who should be involved.

14:54 – The 3 main outcomes: Effortless Revenue, Lean Scale, and Durable Growth.

17:46 – What didn't make it into the book (and why less is more).

20:37 – How to get the free audiobook starting next week.