WFTO (World Fair Trade Organization)

What can pirates teach you about management and rule-breaking? And can we really do away with bosses? Robin Roth, CEO of Traidcraft PLC, tells the story of a Fair Trade pioneer that has been reborn. He talks through their recent success on ecommerce, the challenges facing Fair Trade social enterprises and how he's implemented decentralised management to create a nimble new social enterprise.

On this first episode of our 10 Principles of Fair Trade Series we are joined by Ueli of WomenCraft and Kanika of Conserve India to discuss Fair Trade Principle 1: Opportunities for Disadvantaged Producers in more detail. We will learn the problems and obstacles that both Fair Trade Enterprises have to face during the pandemic and the help and support that they have shown to their artisans during this difficult time.

Two years since the adoption of the International Fair Trade Charter, WFTO has joined forces with a wide coalition of civil society organisations to demand the transformation of the economy and the trade system through just and sustainable COVID-19 policies. In this special episode, Erinch Sahan speaks with Roopa Mehta, WFTO President, about the evolution of the Fair Trade movement, the challenges and opportunities that have risen in recent years and the prospect of Fair Trade Enterprises becoming a model of alternative business.

How are trade shows impacted by the current pandemic? In this episode, Erinch Sahan speaks with Nicolette Naumann, Vice President of the world's leading consumer goods trade show, Ambiente, and she shares her insights and best practice as the world rises from the COVID-19 crisis.

What makes an enterprise truly a social enterprise? In this episode, Erinch Sahan speaks with Lucy Findlay, Managing Director of Social Enterprise Mark CIC, on how social enterprises are coping during the current pandemic and their vision of a world populated by more mission-led enterprises.

Storytelling is all the buzz and telling the story of artisans is key. So how should we approach this? What are the tricks and traps to watch out for? In this latest episode, Erinch Sahan speaks with Manpreet Kaur Kalra, a digital marketing expert, social activist and founder of Art of Citizenry to unveil new insights.

How can you build a brand that supports a truly viable social enterprise? In this celebration episode, Erinch Sahan speaks with Caterina Occhio, founder of SeeMe, on gender justice, building a brand to support women survivors of violence and the future of fair fashion.

How do the intersecting aspects of Fair Trade shape the movement? And what is the future of its business side? In this episode, Erinch Sahan speaks with Katherine Bissell Cordova, Executive Director of Chicago Fair Trade, on her journey to Fair Trade and her insights on the future of the movement.

How does a social enterprise help smallholder farmers navigate better route to the market and get fair prices for their produce? TruTrade CEO’s Jenny Rafanomezana shares their journey, challenges and plans. She also discusses issues that smallholder farmers are facing around the world.

What exactly is a social enterprise? How can they transform the business world? In this episode, Erinch Sahan speaks with John Steel, CEO of Cafedirect, and Peter Holbrook, Chief Executive of Social Enterprise UK on the future of mission-led enterprises and the role of ethical business.