Behind the Screens

WGA & AMPTP strike an agreement, Expendables struggles

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Riding on the excellent news of the WGA reaching a tentative agreement with the AMPTP, we take a look at the unfortunately lackluster debut for The Expendables 4 — who turned out to see the latest instalment, and what audiences might marketers try to draw in to round out its box office?


Topics and times:

  • WGA reach a tentative agreement - 0:39
  • The Expendables 4 box office overview - 1:44
  • The Expendables 4 audience analysis  - 4:03
  • Box office roundup - 8:24
  • Next Week - 10:14


    • Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter


    Box Office Overview:

    • The Nun II stayed at the #1 spot in its third week with $8.4M domestically, down 42.2%, and $20.8M internationally, now sitting at a global total of $204.2M.
    • The Expendables 4 in its debut grossed a franchise-low of $8.3M domestically, well behind predictions, which expended between $15-17M. However, in China the film grossed $10.9M in its opening, and its global cume to date sits at $33.9M.
    • A Haunting in Venice grossed $6.3M down 56% domestically, $14.7M internationally, and sits at $71.5M worldwide.
    • Oppenheimer crossed $600M domestically this weekend, reaching $604.8M domestic and a worldwide total of $925.7M.
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