Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 314 episodes available.

Wharton Marketing Matters episodes:

June 27, 2023 Asa Hiken, Technology Reporter for Ad Age
Asa Hiken, a technology reporter for Ad Age covering Web3, AI and other emerging spaces, joins Marketing Matters to talk about Target Scaling Back on Pride, Merchandise, the AI Race & Revolution, TikTok testing an AI chatbot and more!
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28min
May 10, 2023 Eleanor Hawkins, Communications Strategist and writer at Axios
Eleanor Hawkins, Communications Strategist and writer at Axios joins Marketing Matters to discuss Marketing News of the Week including the British monarchy's communication strategy through fashion and how brands are celebrating Mother's Day this year.
Hosted on Acast. See acast.com/privacy for more information.
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21min
May 10, 2023 Kevin Keith, Chief Marketing Officer at Edible Brands
Kevin Keith, Chief Marketing Officer at Edible Brands, joins Marketing Matters to discuss the history of Edible Arrangements, the company's focus on innovation to remain relevant beyond major holidays, and the importance of highly visual & experiential products, and storytelling in gifting.
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11min
May 10, 2023 Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to discuss trends in luxury fashion, including the rise of "quiet luxury", and the use of NFTs to combat counterfeits.
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14min
April 21, 2023 Dr. Sheetal Jain, Founder and CEO, Luxe Analytics
Dr. Seetal Jain, Founder and CEO of Luxe Analytics, joins Marketing Matters to discuss emerging trends in luxury, the Indian market, and the importance of creating India-centric strategies in the luxury sector.

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10min
April 21, 2023 Raghuram Iyengar, Professor of Marketing at Wharton
Raghuram Iyengar, Professor of Marketing at Wharton, joins Marketing Matters to discuss the expansion of brands like Amazon and Apple into the Indian market.
Hosted on Acast. See acast.com/privacy for more information.
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13min
April 21, 2023 Mark Gurman, Chief Correspondent at Bloomberg
Mark Gurman, Chief Correspondent at Bloomberg, joins Marketing Matters to discuss Marketing News of the Week including the Barbie-Mattel partnership, Apple's expansion in India, and their growing interest in AR/VR and more!
Hosted on Acast. See acast.com/privacy for more information.
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25min
April 14, 2023 Sean Madison, Director of Business Development for Innovafeed
Sean Madison, Director of Business Development for Innovafeed, joins Marketing Matters to discuss insect production, the market for insect protein, and the marketing strategies used to educate consumers and promote the brand.
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13min
April 14, 2023 David Benzaquen, US General Manager for Yo Egg
David Benzaquen, Founder and CEO of PlantBased Solutions and US General Manager for Yo Egg, joins Marketing Matters to delve into the story of YoEgg - from its origins to the strategies employed in marketing a product that has never before existed.
Hosted on Acast. See acast.com/privacy for more information.
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9min
April 14, 2023 Alexander Lee, Gaming and Esports Reporter for DigiDay
Alexander Lee, Gaming and Esports Reporter for DigiDay joins Marketing Matters to talk about Marketing News of the week including changes to Twitter Verification and the overall impact on the Gaming Esports industry, the Content Marketing Power of the Super Mario Movie, and more.
Hosted on Acast. See acast.com/privacy for more information.
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22min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 314 episodes available.