Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 312 episodes available.

Wharton Marketing Matters episodes:

September 16, 2021 Vice President, Marketing - Mars Food (Ben's Original)
Angie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities.
Hosted on Acast. See acast.com/privacy for more information.
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27min
September 16, 2021 Senior Brand Director, Absolut Vodka
Lara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era!
Hosted on Acast. See acast.com/privacy for more information.
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27min
August 25, 2021 President, Expedia Brands
Jon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF.
Hosted on Acast. See acast.com/privacy for more information.
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27min
August 25, 2021 Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce
Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including Amazon's plans to open large retail locations. Tiffani also talks about Saleforce's Annual State of Marketing Report!
Hosted on Acast. See acast.com/privacy for more information.
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27min
August 19, 2021 8/18/21: Hits and Misses with Marketing Dive's Peter Adams
Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022!
Hosted on Acast. See acast.com/privacy for more information.
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26min
August 19, 2021 Head of Sports Marketing, PepsiCo
Justin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Campaigns!
Hosted on Acast. See acast.com/privacy for more information.
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28min
August 06, 2021 8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School
Professor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics.
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26min
August 06, 2021 Head of Marketing, Abercrombie & Fitch
Carey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion.
Hosted on Acast. See acast.com/privacy for more information.
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28min
August 01, 2021 Retail Dive's Cara Salpini on Reebok's History
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics!

Hosted on Acast. See acast.com/privacy for more information.
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29min
August 01, 2021 Chief Marketing Officer, StockX
Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth!
Hosted on Acast. See acast.com/privacy for more information.
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25min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 312 episodes available.