Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 312 episodes available.

Wharton Marketing Matters episodes:

July 23, 2021 Executive Director, Philadelphia Fashion Incubator
Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs!
Hosted on Acast. See acast.com/privacy for more information.
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28min
July 23, 2021 7/21/21: Hits and Misses with Retail Dive's Cara Salpini
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies!
Hosted on Acast. See acast.com/privacy for more information.
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26min
July 21, 2021 Joseph Turow, University of Pennsylvania Communication Professor
Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us.
Hosted on Acast. See acast.com/privacy for more information.
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25min
July 21, 2021 7/14/21: Hits and Misses with Adweek's Robert Klara
Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label!
Hosted on Acast. See acast.com/privacy for more information.
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29min
July 02, 2021 6/30/21: Hits and Misses/Wharton's Katy Milkman
Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week, the science behind vaccine incentives, and her new book "How To Change".
Hosted on Acast. See acast.com/privacy for more information.
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30min
July 02, 2021 Senior Director of Marketing, Cultural Engagement at McDonalds
Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month!
Hosted on Acast. See acast.com/privacy for more information.
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24min
June 18, 2021 6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester
Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen".
Hosted on Acast. See acast.com/privacy for more information.
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27min
June 18, 2021 Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks
Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!
Hosted on Acast. See acast.com/privacy for more information.
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27min
June 14, 2021 6/9/21: Hits and Misses/Wharton's Cait Lamberton
Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.
Hosted on Acast. See acast.com/privacy for more information.
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28min
June 14, 2021 Chief Marketing Officer, OKCupid
Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic!
Hosted on Acast. See acast.com/privacy for more information.
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26min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 312 episodes available.