Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 312 episodes available.

Wharton Marketing Matters episodes:

April 29, 2021 Jessie Becker, SVP Marketing at Impossible Foods
Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall.
Hosted on Acast. See acast.com/privacy for more information.
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27min
April 29, 20214/28/21: Hits & Misses/Retail Dive's Cara Salpini
Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.
Stories include:

Olympic champion Simone Biles leaves Nike for Athleta

Amazon One’s palm-scanning payments are coming to Whole Foods

Hosted on Acast. See acast.com/privacy for more information.
...more
27min
April 22, 2021 Barbara Kahn's Book - "The Shopping Revolution"
Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19”
Hosted on Acast. See acast.com/privacy for more information.
...more
28min
April 22, 20214/21/21: Hits & Misses with Barbara Kahn & Americus Reed
Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week:
Stories include:

Nike’s new refurbished sneaker program

PepsiCo's new venture focus

Fancy Feast’s cookbook for humans
Hosted on Acast. See acast.com/privacy for more information.
...more
26min
April 17, 2021 Crocs, President Michelle Poole
Michelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback!
Hosted on Acast. See acast.com/privacy for more information.
...more
27min
April 16, 2021 Jimmy John's Chief Marketing Officer
Darin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future!
Hosted on Acast. See acast.com/privacy for more information.
...more
27min
April 14, 2021The Power of Humor
Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.
Guests include:

Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business"

Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes

Hosted on Acast. See acast.com/privacy for more information.
...more
33min
April 14, 20214/14/21: Hits & Misses/CNBC's Lauren Thomas
Lauren Thomas, a reporter for CNBC covering retail and retail real estate, joins Marketing Matters to talk Hits & Misses of the week and Marketing news.
Stories include:

Apple and Facebook Clash Over Ads & Data Privacy

Skinny jeans are out and wide-leg denim is in vogue. The world is in a new denim cycle, Levi’s CEO says

Nike launches refurbished sneaker program

Dick’s Sporting Goods just opened a massive store with a virtual driving range and outdoor track
Hosted on Acast. See acast.com/privacy for more information.
...more
21min
April 09, 2021 Senior Marketing Director, M&M’S Brand
Allison Miazga-Bedrick, Senior Marketing Director for the M&M’S Brand, joins Marketing Matters to talk Super Bowl Marketing and Valentine's Day plans!
Hosted on Acast. See acast.com/privacy for more information.
...more
25min
April 05, 2021 Head of Luxury, Alibaba
Christina Fontana, Head of Luxury at Alibaba, joins Marketing Matters to talk "New Retail", the importance of China, the future of luxury and much more!
Hosted on Acast. See acast.com/privacy for more information.
...more
26min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 312 episodes available.