In this data-packed episode, Ricci and Ferol dive into the results of Written Word Media's brand-new reader survey with nearly 3,000 responses from across all five brands. This isn't recycled industry advice or third-party reports - it's fresh, empirical data straight from the voracious readers who matter most to indie authors. Together, they unpack surprising stats about reader volume, discovery channels, and what readers genuinely want from the authors they love. From the shocking percentage of readers consuming 100+ books per year to the personal details readers crave (hint: pets came up a lot!), this episode delivers actionable insights that will transform how you think about book marketing, reader connection, and building your author platform in 2026.

You'll Learn:

• Why 31% of readers consume over 100 books per year - and what this means for your marketing strategy
• The 80% loyalty rule that changes everything about free book promotions and first-in-series launches
• Where readers actually discover books in 2026 (Amazon and email newsletters still dominate, but there are surprises)
• Why social media advertising isn't resonating with readers - and what they're seeking instead
• The truth about AI for book discovery: readers aren't using it and don't want to
• What readers genuinely want to know about you as an author - from pets to vacations (but skip the politics!)
• How readers track their reading habits, including the surprisingly popular pen-and-paper method

Whether you're launching your first book or optimizing your author platform, these insights will help you connect more authentically with readers and make smarter marketing decisions. The data proves it: books are still magic, and millions of readers are out there actively looking for their next favorite author.

Want to learn more ways to reach readers? Visit writtenwordmedia.com for author resources, book promotion tools, and more.

The Written Word Podcast is produced by Heart Centered Podcasting.

© 2026 Written Word Media, Inc. All rights reserved.