Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern Family, was also a successful screenwriter in show business as well. Today, she’s the director of content strategy for Tagger, an end-to-end influencer marketing solution. 

It was that perspective of a successful Hollywood actress that begged me to ask her what she thought of the fame-monger, wanna-be influencers—the kind that buy followers and engagement just to get free stuff. Her response was powerful. And unexpected. It was one of many points in the discussion I found exhilarating.

Kelsey and I talked about Tagger, of course, but then dove deep into philosophical discussions around why most influencer marketing companies don't use influence marketing themselves, her place as an advocate for mental health issues, how her screenwriting experience helped her reverse engineer acting to land on personal branding and influence. It was one of those delightful conversations that will make you think, surprise. you and leave you thinking differently about the space.

This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers.

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