Join us for an insightful conversation with Ronnie Collins from Visit Anaheim as we explore what it takes to create truly engaging trade show experiences in today's distracted world. In this episode of Event Planner Confessions, we dive deep into strategic booth design, the importance of experiential engagement over traditional swag, and how to maximize value during appointment-based shows like IMEX and IPW. Ronnie shares why hydration stations and intentional conversation spaces outperform tchotchkes, and how Visit Anaheim is preparing for their brand refresh launching in 2026.

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