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What if failure wasn’t the opposite of success but part of the plan? Discover how Amazon’s strategy of ‘successful failure’ might be the boldest business growth mindset you haven’t tried yet.

📌What’s covered:

• The overlooked risk that’s killing more businesses than failure itself
• Why customer obsession is more powerful (and dangerous) than customer focus
• The real meaning of “Day One” thinking—and what happens when you slip into Day Two
• How to test bold ideas without reckless risk (most startups get this wrong)
• The Amazon leadership habit that forces deep thinking—and how you can steal it

Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world's most influential thought leaders.

🌐Learn more at  https://www.thebezosletters.com/

Download additional material that helps you apply the principles revealed in the book.

🎁 Try out the Bezos Chat Bot  https://bezos.ifyoucouldask.com/

🤝Connect with Steve https://www.linkedin.com/in/stevetn/

💛 Thank you for listening in! 😀

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