Have you considered using AI in your business? What is the best way to use it? It can be very effective if used properly.

In this episode of The Broker Link, we talk with Bob Whitis from BrightFire. BrightFire provides a suite of tools for digital marketing solutions. So how can you use AI in your insurance business? One way is for brand awareness and messaging. Another way to use it is for content, code, answers to questions, and so much more.

Some AI solutions include ChatGPT, Gemini by Google, and Microsoft Co-Pilot are among the top tools.

Bob will also talk about some of the misconceptions people have about using AI.

Go to www.brightfire.com/thebrokerageinc to find out how BrightFire can help you.