Whether it is in geopolitics or in social and personal relationships, the overweening desire to “save face” can have manifestly unjust and outright damaging consequences.

Those who continue to languish under Iran’s oppressive regime take little comfort in Ayatollah Ali Khamenei being afforded the opportunity to shore up his public standing following the US missile strikes on its nuclear facilities. And Hannah Arendt correctly observed at the heart of the ‘Pentagon Papers’ a willingness on the part of the US government to lie to the American people about the status of the war in Vietnam, and thus to prolong an unwinnable and inhumane war, in order to protect “the reputation of the United States and its President”.

When saving face is paramount to all other considerations, others invariably pay the price in order for the untrammeled supremacy of the ego to persist.

But “ego” does not quite grasp the social complexity bound up with the concept of “face” — which suggests something closer to “honour” or a kind of thick social reputation, standing or prestige that is conferred by others, the loss of which is no mere bruised ego but a threat to one’s social existence.

While this concept of “face” has partly been appropriated from Chinese culture, it nonetheless has roots in the ancient of honour/shame cultures of the Mediterranean and Asia Minor, and, as Kwame Anthony Appiah points out, finds expression fully as much in Western Europe and West Africa as it does in East Asia.

Thus Immanuel Kant will warn about the moral dangers of “defamation” and of the intentional dissemination of scandalous information which, even if true, “detracts from another’s honour” and “diminishes respect for humanity as such … making misanthropy or contempt the prevalent cast of mind”. He concludes:

“It is, therefore, a duty of virtue not to take malicious pleasure in exposing the faults of others so that one will be thought of as good as, or at least not worse than, others, but rather throw the veil of philanthropy [Menchenliebe] over their faults, not merely by softening our judgements but also by keeping our judgements to ourselves; for examples of respect that we give other can arouse their striving to deserve it.”

Kant recognises that frequently the desire to humiliate another is not about their reproof, but about our own relative aggrandisement.

Does this suggest that giving someone the ability to “save face”, even when they are found to be in the wrong, can function as both a rejection of the zero-sum logic that often prevails in honour/shame cultures (in which there is only so much social prestige to go around) and a constructive way of keeping them within a moral community?