Brett and Jonathan discuss the rise of the individual creator. Brands win the hearts of customers by empowering their team to distribute content from their personal accounts. With his first year being a CEO behind him, Jonathan shares what he learned about fundraising, building a team, and leadership. The Juice was able to grow as much as they did by focusing on progress over perfection. 

0:00 Intro 
1:00 Conversation with JG 
3:02 Building a team 
6:45 Priorities of CEO 
9:41 Fundraising 
12:31 Dunning–Kruger effect 
16:18 Progress over perfect in 2021 
19:06 Rise of individual creator 
24:06 Brands with great individual creators 
34:09 Advice on empowering individual creators 
36:54 Outro 

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