Most B2B marketers love to draw a solid line between B2B and B2C marketing, and pretend that never the twain shall meet. Smart B2B marketers, on the other hand, peek over that wall to find practices that work and can be adapted for their marketing and advertising.

TV commercials are considered firmly in the realm of B2C, but there’s a lot that B2B marketers can learn from the best practices honed by TV advertisers over the past decades.

4 things B2B marketers should learn from TV commercials

1. Stay short and sweet.
2. Assume your audience is disinterested.
3. Know you’re making an ad.
4. Invest in good writing and original ideas.