Black Friday is more than a day of apparent discounts, according to new research at the University of Melbourne. It is a psychological event carefully designed to take advantage of how your brain makes decisions. We’re joined by Dr. Daniel Feuerriegel a Research Fellow at the University of Melbourne.

Black Friday is more than a day of apparent discounts, according to new research at the University of Melbourne. It is a psychological event carefully designed to take advantage of how your brain makes decisions. We’re joined by Dr. Daniel Feuerriegel a Research Fellow at the University of Melbourne.

Black Friday is more than a day of apparent discounts, according to new research at the University of Melbourne.&nbsp;It is a psychological event carefully designed to take advantage of how your brain makes decisions. We’re joined by Dr. Daniel Feuerriegel a Research Fellow at the University of Melbourne.

What Black Friday does to your brain!

Newstalk Breakfast brings you all the news you need to set you up for the day – from politics, business, sport, entertainment and everything in between. Shane Coleman and Ciara Kelly have all the stories that matter, every weekday from 7-9AM. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a target="_blank" rel="noopener noreferrer nofollow" href="http://newstalk.com/listenlive">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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Newstalk Breakfast brings you all the news you need to set you up for the day – from politics, business, sport, entertainment and everything in between. Shane Coleman and Ciara Kelly have all the stories that matter, every weekday from 7-9AM. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainment Listen to Newstalk at http://newstalk.com/listenlive | Download the GoLoud app now, the new home for Newstalk

Newstalk Breakfast brings you all the news you need to set you up for the day – from politics, business, sport, entertainment and everything in between. Shane Coleman and Ciara Kelly have all the stories that matter, every weekday from 7-9AM. CONVERSATION THAT COUNTS | Ireland’s national independent talk station for news, sport, analysis and entertainmentListen to Newstalk at&nbsp;<a href="http://newstalk.com/listenlive" rel="noopener noreferrer">http://newstalk.com/listenlive</a>&nbsp;| Download the GoLoud app now, the new home for Newstalk

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What Black Friday does to your brain!

What Black Friday does to your brain!

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