I know what brands want from influencers. But what brands say they want from them and what they actually want from them are different things. Ask a brand manager what they want from their influencers or influencer programs and they’ll say things like:

But brands are not measured by the amount of content they collect. Or how many people endorse them. Nor by how many people see the endorsement. And authenticity is not a KPI on anyone’s ledger sheet.

I know what brands really want from influencers. And I’ll tell you what those three things are in today’s commentary.

This episode of Winfluence, the podcast, is sponsored by Julius. I mention that software more than others in my book because it’s the platform I’ve been using for a few years now to find influencers, engage with them and manage campaigns. 

Julius really is easy to use but super powerful all at once. I can search for influencers by topic, interest, geography, age … I can also filter them by the demographics of their audience, which networks they’re relevant on … the permutations of isolating the ones that are super relevant for me are seemingly endless.

Then, I can build lists of candidates, reach out to them for engagements, share contracts and assets with them, load in deliverables that I can track, measure the ROI of everything … it’s got it all. 

I literally work in Julius every day for my clients at Cornett. It’s become a required tool in my arsenal. I think you’ll enjoy having it in yours, too. 

All I want you to do is a demo. They’re free and will show you the magic I use every day for influence marketing campaigns. If you love it like I do, you’ll sign up. If you don’t, what harm is there in checking it out, right?

Sign up for that demo! Go to jason.online/julius and request one.

What do brands really want from influencers? That’s in this episode of Winfluence.

Learn more about your ad choices. Visit megaphone.fm/adchoices