What CEOs Talk About

Michael Austin is the Chief Marketing Officer at ArcticPharm, a producer of high-quality, organic cannabis products for the recreational and medicinal markets in the Yukon and the rest of Canada. ArcticPharm is committed to using natural and environmentally friendly methods for growing, cultivating, and processing its products. 

For the last 20 years, Michael has honed his skills in marketing, sales, and business strategy, working with the world’s leading agencies and global brands in London and Vancouver. He studied at the University of Victoria and obtained his BCom in International Business.

In this episode…

The most successful companies know the value of their brands and how to represent these brands to their customers. They understand that branding is more than a message—it is an experience that consumers can relate to and connect with in a meaningful way. 

According to Michael Austin, if a company wants to succeed, it must stay true to its brand. So, what does it mean to be true to your brand as the CEO of your company? As Michael says, it’s all about bringing that brand to life by connecting with your customers and exceeding their expectations from product development to service delivery. 

Michael Austin, the Chief Marketing Officer at ArcticPharm, joins host Martin Hunter in this episode of What CEOs Talk About to discuss being true to your brand as the CEO of your company. Michael talks about the role CEOs play in building and maintaining a brand, how to align your company's core values with your brand promises, and his company's strategies for standing out in Canada’s cannabis industry. Stay tuned.

This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!

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Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.

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Mandy McKaskle is the Founder and Luxury Travel Advisor of Creosote Journeys, a full-service luxury travel company that creates thoughtfully designed experiences for families, solo travelers, and busy professionals. As a client expert with a passion for discovery, Mandy takes time to understand her clients in order to deliver transformative journeys that go beyond a destination.

Over the past 20 years, Mandy has held various sales roles in the luxury travel and hospitality industry. Prior to founding Creosote Journeys, Mandy was the Director of Sales at Canyon Ranch and the Associate Director of Sales at Park Hyatt.

In this episode…

When Mandy McKaskle lost her brother, she was devastated. In her grief, she decided to travel to Mexico—and this experience not only changed her life, but saved her life as well. Mandy learned the power and value of travel: connecting to other people, getting out of your comfort zone, and staying adaptable. As she says, this experience made her a better leader and helped her grow to new heights.

The same takeaways apply to the business world. According to Mandy, good business leaders must know how to create positive relationships with their teams, deal with uncomfortable situations, and adapt when something does not work out as planned. Above all, they must maintain a positive focus despite any challenges or unexpected situations they may encounter. 

In this episode of What CEOs Talk About, host Martin Hunter interviews Mandy McKaskle, the Founder and Luxury Travel Advisor of Creosote Journeys, about how travelling can help business leaders create and maintain a positive focus. Tune in as Mandy shares the various ways traveling has saved her life, how the COVID-19 pandemic has affected her travel business, and her tips for avoiding negativity in and out of the workplace.

This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!

https://www.urgeo.com/

Are you READY to free up your time?

Optimize your Organization?

Grow revenue and reduce costs?

Build your leadership team?

Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.

Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let’s touch base so we can learn how we can level up your business. Contact us today: https://www.urgeo.com/contact

Geoff Livingston is the Co-founder and CEO of Noravera Visuals, a video production and content marketing agency based in Vancouver. Noravera produces engaging promotional content for products and services throughout North America using immersive cinematic video. Through this content, Geoff and his team are on a mission to leave viewers feeling smarter because of what they have learned, happier because they have laughed, or empowered because they have felt something that made them think differently.

In addition to his work at Noravera, Geoff is also a member of Entrepreneurs' Organization (EO), a cancer survivor, and an avid mountain biker.

In this episode…

If you take one thing away from today’s podcast episode, it should be this: prioritizing self-care is not being selfish—especially among entrepreneurs and business leaders. By taking care of yourself, you are more equipped to take care of your team, your business, and your goals. So, how can you start implementing self-care into your daily routine today? 

According to Geoff Livingston, business leaders should prioritize their health as much as they prioritize their business. As he says, a healthy mind and body are crucial for staying focused, engaging with employees, generating better ideas for your business, and more. That’s why he takes time every day to focus on his fitness, nutrition, sleep, and mindfulness practices—so he can be a better leader and CEO. 

In this episode of What CEOs Talk About, host Martin Hunter is joined by Geoff Livingston, the Co-founder and CEO of Noravera Visuals, to talk about the importance of prioritizing self-care as a business leader. Geoff shares his strategies for maintaining good health, both mentally and physically, and explains how self-care can positively impact an organization’s day-to-day success. He also reveals the power of video content in 2021 and beyond. Stay tuned. 

This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!

https://www.urgeo.com/

Are you READY to free up your time?

Optimize your Organization?

Grow revenue and reduce costs?

Build your leadership team?

Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.

Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let’s touch base so we can learn how we can level up your business. Contact us today: https://www.urgeo.com/contact

Dominic Rubino is a successful entrepreneur, business coach, and podcaster. With his three companies, Profit Tool Belt, BizStratPlan.com, and Cabinet Makers Profit System, Dominic helps business owners and contractors who want more—more time, more money, more team, and more strategy. He has built, grown, and sold a number of businesses over the past 20 years, and now he wants to help other entrepreneurs do the same. 

Dominic is also an active speaker and the author of the book, Construction Millionaire Secrets. He currently serves as the GSEA Chair of Entrepreneurs’ Organization’s Vancouver branch.

In this episode…

The most successful entrepreneurs and business leaders did not achieve their goals with a single strategy—they had to reinvent themselves and their businesses many times over before they zeroed in on their niche. By gaining more experience in the business world and continuously improving their strategies, these entrepreneurs have mastered the secrets to success. 

In the process of building and selling many successful businesses for over $20 million, Dominic Rubino has reinvented himself a number of times. With each fresh start, he has improved his systems and processes, discovered a target audience, and made bigger profits. Now, he advises fellow entrepreneurs on how to create a plan of action for their businesses so that they too can achieve their ultimate goals. 

In this episode of What CEOs Talk About, host Martin Hunter interviews Dominic Rubino, business coach and the host of the Profit Tool Belt podcast, about how to achieve continuous success as an entrepreneur. Dominic shares how he reinvented himself several times throughout his thriving career, the valuable lessons he learned along the way, and his advice to fellow entrepreneurs on building, growing, and selling successful businesses. Stay tuned! 

This podcast is brought to you by URGEO, Operational excellence in action through the Are you Ready Program!

https://www.urgeo.com/

Are you READY to free up your time?

Optimize your Organization?

Grow revenue and reduce costs?

Build your leadership team?

Partnering with organizations like yours, we work with you to implement our proven methodology designed to transform your operations, while providing accurate advice and support for real success.

Translating strategy into frontline operations, URGEO helps leaders and the people within their organization excel at safe, on-time, on-budget and on-spec delivery. Let’s touch base so we can learn how we can level up your business. Contact us today: https://www.urgeo.com/contact