Big thoughts: This week on Track Changes, Paul and Rich sit down to discuss how branding impacts product design. We chat about how branding is critical when designing products, and how helpful it is when the brand comes first. Of course, that’s not always the case. We talk about the challenges of developing brand and product simultaneously and ways to deal with the complexities that come with this type of agile development. 

Nike 

Craftsman 

Ford F-150  

Michael Bierut 

Jessica Helfand - Twitter 

A Conversation with Michael Bierut and Jessica Helfand, Part 1 

A Conversation with Michael Bierut and Jessica Helfand, Part 2 

Pentagram 

Wordpress 

National Geographic 

Vogue 

Economist 

Adam Smith 

IRS

Asana 

Monday.com

Basecamp 

Infospace 

Salesforce 

Peppa Pig 

Do the Brand First - Paul Ford 

Careers at Postlight 

Postlight

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