Today Vikas Bhambri, Head of Sales and CX at Kustomer, and Josh Neckes, currently the co-founder and president at Simon Data, are joining us to dive into market trends, specifically on the data side. We discuss how companies can better know what’s going on with their customers and Josh tells a funny story about when a company kept contacting him about his marriage that had been called off, but the company didn’t know, so contact from the company kept coming, causing some annoyance for Josh. Companies need to put something in place that analyzes the data coming in, or at least gives auto responses to customers when they have inquiries about issues they’re facing.

Simon’s company 0:50
How data plays a role in D to C 6:07
How it’s possible to bring the formula together 12:55
Where people should start if they are lost 21:01

“Maybe you’re not in an emotional space like weddings or dogs, or we work with a lot of financial services companies, but guess what. Most spaces that are not sellings socks on the internet actually are very emotional.” 14:31

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