“One of the things that we're seeing is that there are far more buyers in the market than there are sellers,” says Hartland Ross, an M&A advisor, digital marketing strategist and founder and president of eBridge Marketing Solutions, a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies. “It becomes a competitive situation to try to secure an opportunity. “For those who are saying, hey, I've got this great idea. I'm going to grow my business through acquisition. I'm going to roll up some MSPs. They hear that, geez, if I do that, the values will increase. It all sounds great, except for the fact that everybody's got the same idea. So, how do you differentiate yourself as a buyer relative to all the other buyers that a seller has to evaluate? We heard just the other day through some partners of ours that they had, get this, 400 NDAs on one deal. I mean, it's just astounding to think that your chances of getting a deal in those instances are so low.”

This podcast will explore the complexities of buying an IT company or MSP, providing invaluable insights for anyone considering the purchase of an MSP or IT services organization.

Attendees can expect this session to cover:

The importance of building trust from the start

Key due diligence elements unique to MSPs

How to quickly qualify for opportunities

How to achieve alignment of objectives, valuation, and deal terms

How to avoid deal fatigue and navigate to a successful close

Less well-known pitfalls to avoid and opportunities to explore during an acquisition

Hartland Ross is an M&A advisor, digital marketing strategist, and founder and president of eBridge Marketing Solutions – a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies.

Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with thousands of IT firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and connections.

About eBridge

Bridge Marketing Solutions is a digital marketing agency that drives organic growth for IT service firms including MSPs, web hosting companies, infrastructure as a service providers as well as data center operators. eBridge has another division, The Host Broker which is focused on inorganic growth through M&A servicing these same IT service firms.