It’s the new Googling yourself — querying your name with an artificial intelligence chatbot and seeing what it spits out. Many large language models like ChatGPT and Bard are trained on vast amounts of data from the internet, so they’ve encoded text about individuals, especially public-facing ones. But, as we know, they don’t always stick to the facts, and that’s particularly troubling when it comes to your good name on the internet. That’s why engineer Silver Keskküla founded the website Have I Been Encoded. Marketplace’s Meghan McCarty Carino spoke to Keskküla about why he created the site.