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Universities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search.
But now with generative AI providing personalised content directly in search engine results - is the status quo under threat?
Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz:
- John-Paul Syriatowicz (Co-Founder and Executive Chairman)
- Julie Brettle (Chief Product Officer)
Let’s get on with the show.
By Kyle CampbellUniversities love search. Your typical institution will see between 35% and 55% of its web traffic arrive via organic search.
But now with generative AI providing personalised content directly in search engine results - is the status quo under threat?
Joining me for the first in a series of special episodes about what matters to higher ed digital teams, is Squiz:
- John-Paul Syriatowicz (Co-Founder and Executive Chairman)
- Julie Brettle (Chief Product Officer)
Let’s get on with the show.

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