Brown Way To Money - Money Talks for Women of Color Entrepreneurs

What Does It REALLY Take for Latina to Get Funded Today?


Listen Later

Why do Latina founders still receive less than 2% of VC dollars?
In this powerful episode, Alejandra Rojas is joined by powerhouse investors Laurel Mintz (Fabric VC), Ashley Balla (Halogen Ventures), and new angel investor Julissa to expose the reality of raising capital as a woman of color founder. Together, they share what they actually look for when funding startups, what makes them say no, and why diverse entrepreneurs—especially Latinas—need to own their voice in the venture space.

This episode is a masterclass in becoming VC-ready without compromising who you are. From building community trust to navigating investor conversations with confidence, you’ll get the unfiltered truth about what it takes to raise money, build wealth, and stay rooted in purpose while doing it. Whether you’re just learning what venture capital is or actively pitching your startup, this conversation will reframe how you see money, power, and your place at the table.

Important Links:

👉🏾 Join us and access more grants + exclusive stories in our newsletter here
👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant
👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate
👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN
👉🏾 Halogen Ventures: https://halogenvc.com
👉🏾 Fabric VC: https://fabricvc.com

Key Takeaways:
  • Representation on both sides of the table—founder and investor—shapes the future of funding

  • Community traction matters more than pitch perfection—bring your data, not just your dream

  • Your lived experience is not a liability—it's your leverage

  • Investors want trust, resilience, and clear vision—not just a polished deck

  • You can learn VC language for free—access is no longer the barrier

  • Latinas don't need permission to lead—just capital and community

  • Emotional intelligence is a business advantage, especially in underfunded industries

  • Asking for money isn't begging—it's building legacy

  • You don’t have to be a Latina to invest in Latinas—but Latinas must start owning more seats at the table

Subscribe + Share CTA:

Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are dreaming big, building boldly, and navigating funding conversations. Remind them: the system wasn't built for us—but we're building something better anyway.

Keep walking your Brown Way to Money.

...more
View all episodesView all episodes
Download on the App Store

Brown Way To Money - Money Talks for Women of Color EntrepreneursBy Alejandra Rojas

  • 5
  • 5
  • 5
  • 5
  • 5

5

18 ratings


More shows like Brown Way To Money - Money Talks for Women of Color Entrepreneurs

View all
Brown Ambition by iHeartPodcasts

Brown Ambition

2,523 Listeners

The Clever Girls Know Podcast With Bola Sokunbi by Clever Girl Finance

The Clever Girls Know Podcast With Bola Sokunbi

877 Listeners

Therapy for Black Girls by iHeartPodcasts and Joy Harden Bradford, Ph.D.

Therapy for Black Girls

5,679 Listeners

She's So Lucky by She's So Lucky

She's So Lucky

2,686 Listeners

Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman by iHeartPodcast

Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman

1,291 Listeners

Dear Future Wifey by Laterras R. Whitfield

Dear Future Wifey

2,126 Listeners