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In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that.

Apply for this grant here: Fund Her Future - 2025

We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by women of color. If you’ve ever felt unseen by traditional lending or unsure how to make your application stand out—this conversation is for you.

• The origins and purpose of the Fund Her Future grant

• Why traditional funding methods often fail women of color entrepreneurs

• What makes a grant application truly stand out

• Common mistakes to avoid when applying for funding

• How community impact and storytelling play a powerful role in success

👉 Pitch me your story: here 👉 Take 1 of the 5 1:1 spots: here 👉 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram: @moneymindsetexpert

Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.

Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.

Keep walking your Brown Way to Money.

Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either.

In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This episode is both a reality check and an empowerment guide to confidently own your worth and create a business that thrives—even when the economy doesn’t.

👉 Pitch me your story: here 👉 Take 1 of the 5 1:1 spots: here 👉 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram: @moneymindsetexpert

• Why pricing is more than just numbers—it's about identity and survival

• How financial trauma shows up when you're scared to charge more

• The 3 pricing questions every entrepreneur must ask today

• Why absorbing costs isn’t loyalty—it’s self-sabotage

• How to hold your boundaries with pricing and avoid guilt-discounting

Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business.

Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms.

Keep walking your Brown Way to Money.

She built a 1.2M business from doing one thing that grew her audience and her business. 

In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Chloe Daniels—better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up.

From creating content that actually connects, to managing the chaos of multiple revenue streams, Chloe breaks down exactly how she went from full-time employee to seven-figure business owner in just a few years—by showing up consistently, embracing her “lazy investor” framework, and keeping it real about the emotional side of money.

If you're ready to grow your platform and your wealth without burning out, this episode is your guide.

• How Chloe grew a million-dollar business from coaching to scalable digital products

• Why content quantity matters more than perfection when you're just starting

• The mindset shifts that helped her finally go all in on Instagram

• How to set boundaries between client work and long-term business growth

• What generational wealth really looks like—and why financial education is key

• The hard lessons Chloe wouldn’t repeat (and what she’d do differently now)

• Pick one platform and master it. Spreading yourself too thin kills momentum.

• Start with quantity. You can’t find your “special sauce” until you’ve created a lot.

• Consistency > Perfection. Find a rhythm you can realistically stick with.

• Repurpose smartly. Test content on TikTok, then bring winners to IG.

• Protect your energy. One-on-one coaching can be powerful—but draining. Plan for scale.

• Generational wealth = education. Your kids don’t need your money—they need your knowledge.

• Visit The Brown Way to Money – www.brownwaytomoney.com

• Rate & Review This Podcast – www.brownwaytomoney.com/rate

• Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN

• Follow Chloe Daniels on Instagram – @clobaremoneycoach

• Explore The Lazy Investor’s Course – clobare.com

Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the care you deserve.

👉 Apply now at www.brownwaytomoney.com

Every week, we bring you real stories and actionable strategies to help women of color take control of their money, voice, and future.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.

Chloe Daniels is the founder of Clobare Money Coach and the creator of the Lazy Investor’s Course, a signature program that’s helped thousands of people take control of their finances without overcomplicating it. Through content, coaching, and digital education, she’s built a multi-million-dollar business rooted in accessibility, ease, and fun. Chloe’s been featured in major media and continues to inspire a new generation of investors and entrepreneurs—one reel at a time.

How can you work with your nervous system and navigate those lower income months anxiety?  In this powerful solo episode of The Brown Way to Money Podcast, Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually.

If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in business.

She shares a simple, repeatable 3-step framework to move through those triggering moments, regulate your emotions, and reframe the financial narrative you're carrying—so you can grow with clarity, not chaos.

This episode is essential listening for every WOC entrepreneur ready to stop letting past financial pain define her future.

👉Pitch me your story: here

👉 Take 1 of the 5 1:1 spots here

👉 Take the Financial Freedom Assessment – www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast – www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram – @moneymindsetexpert

Episodes mentioned: 1. Paula Pant : Financial Freedom When Your Income Isn't consistent.

2. Generational Financial Trauma: Financial Habits and balancing business, family, and financial independence without guilt or overwhelmed.

• What financial trauma actually is—and how it shows up in your body

• Why a dip in income feels like more than just “making less”

• How your family’s survival patterns are silently shaping your money mindset

• Why entrepreneurship triggers more financial anxiety than a 9-to-5

• The “CD scratch” analogy: how unresolved money trauma distorts your thinking

• A 3-step trauma-responsive method to regulate your nervous system

• How to start making business decisions from a healed, grounded place

Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the rest you deserve.

👉 Apply now at www.brownwaytomoney.com

Every week, we bring you raw conversations and trauma-informed strategies to help women of color heal, grow, and lead through financial independence.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.

How do you create consistent financial growth when the world around you wasn’t designed for your success?

In this solo episode of The Brown Way to Money Podcast, Alejandra Rojas pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence.

Based on months of interviews, research, and conversations with powerhouse WOC entrepreneurs (including for her Forbes column!), Alejandra breaks down the overlooked inner work that happens before the strategy even starts working.

From ditching perfectionism and ego, to fully stepping into your power, this episode is your reminder that your mindset is your most valuable asset on the path to financial freedom.

• The three mindset shifts high-earning women of color entrepreneurs have in common

• Why staying curious is one of your most underrated business growth strategies

• How your toddler (yes, really) can teach you how to approach business with fresh eyes

• What happens when we truly believe good things happen when WOC have more money

• How to stop playing small and start inserting yourself into the conversation

• Why “being the message” is just as powerful as having the strategy

• Adopt the “I Don’t Know Everything” Mindset: Approach every room, course, or conversation with curiosity—there’s always something new to learn.

• Only Good Things Happen When WOC Have More Money: Make this your core belief and build from that empowered place.

• Insert Yourself Into the Conversation: You belong in every room. Stop waiting for permission. Start showing up like you are already the message.

• Visit The Brown Way to Money – www.brownwaytomoney.com

• Rate & Review This Podcast – www.brownwaytomoney.com/rate

• Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN

• Follow on Instagram – @moneymindsetexpert

Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the rest you deserve.

👉 Apply now at www.brownwaytomoney.com

Every week, we bring you real stories and actionable strategies to help women of color take control of their money, voice, and future.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.

Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen

How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed?

In this episode of The Brown Way to Money Podcast, host Alejandra Rojas sits down with powerhouse entrepreneur Nicole Leon—a proud Latina, devoted mom, and self-made business owner who turned two side hustles into six-figure brands.

Nicole didn’t just start a lash business and ride a wave. She created momentum, involved her community, and pivoted during the pandemic with strategy, not panic. Then? She launched a second business supporting other women and business owners through virtual assistant services—all while balancing motherhood and mentorship.

If you’ve ever wondered, Can I actually do this? Can my side hustle become my full-time freedom? — this episode is the blueprint.

Because your path to financial independence wasn’t built to play by the old rules—and Nicole’s story shows exactly how to build your own.

• Adopt a business-owner mindset before you launch to build momentum early

• Use your personal brand to involve your community before you even make your first sale

• Stay present—even during economic shifts—to protect your brand and serve your audience

• Diversify your income streams for financial stability

• Prioritize support systems and self-awareness to stay consistent (not just busy)

• Apply for a $500 Microgrant – Apply now

• Book a 90-Minute Private Strategy Call – Only 2 spots left! Save your spot

• Visit The Brown Way to Money – brownwaytomoney.com

• Rate & Review the Podcast – Leave a review

• Follow Alejandra Rojas on LinkedIn – Connect here

Nicole Leon is a proud Latina, a devoted mom, and a multi-passionate entrepreneur. She runs three businesses—two of which started as side hustles and are now thriving six-figure brands. With a deep understanding of what it takes to build something from scratch, she’s committed to helping others do the same.

At the heart of everything Nicole does is community. Whether she’s mentoring aspiring virtual assistants, helping business owners streamline operations, or creating space for women to connect, she believes success is best when shared. Balancing motherhood and entrepreneurship isn’t always easy—but for Nicole, it’s a journey filled with purpose, growth, and the joy of uplifting others.

Follow Nicole: Instagram | Website | LinkedIn

Did you catch the secret word in this episode? (Hint: It’s “community.”)

Use it to apply for a chance to win a $500 microgrant to support your business, career, or financial healing journey. 👉 Apply here

This is more than a podcast—it’s a movement. Tune in every week for grounded financial guidance, real conversations, and actionable steps for women of color building wealth and independence on their own terms.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you get your inspiration.

How are you supposed to grow, and stay financially sane in your business when global tariffs are rising, the economy is unstable, and financial stress is hitting everyone around you?

In this episode of The Brown Way to Money Podcast, Alejandra Rojas is flying solo to break down what’s really going on from the highest U.S. tariffs since 1909 to world latest economic moves—and what it all means for women of color in business.

You’ll get grounded, practical strategies to keep growing your business in a time of uncertainty. Whether you’re a service provider, product-based entrepreneur, or somewhere in between, this episode gives you the tools to adapt, stabilize your finances, protect your peace, and lead your business with intention, not fear.

Because your path to financial independence wasn’t built to play by the old rules—and these times call for leadership, clarity, and community more than ever.

• Forbes Article: How to Navigate Tariff-Fueled Financial Stress as a Woman Entrepreneur Read it here

• Apply for a $500 Microgrant – Your business could be next! Apply now

• Book a 90-Minute Private Strategy Call – Only 2 spots left! Create a clear plan for your business during uncertain times. Save your spot now

• Visit The Brown Way to Money – www.brownwaytomoney.com

• Rate & Review This Podcast – www.brownwaytomoney.com/rate

• Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN

• Adopt a business owner mindset to identify opportunities for growth

• Understand the importance of providing solutions to your community

• Learn practical financial strategies to adapt to economic changes

• Discover ways to protect your mental health while growing your business

• Find out how to better serve your audience during challenging times

• What do tariffs have to do with your business—and why should you care?

• How do you stay grounded and lead with strategy when the economy feels like it’s spiraling?

• What financial trauma responses to look out for (like avoidance or panic)?

• How can you protect your mental health while still showing up as a CEO?

• What shifts do women of color need to make to thrive financially in times like these?

Did you catch the secret word in this episode?  Use it to apply for a chance to win a $500 microgrant to fuel your business, career, or financial healing journey. 👉 Apply here

This is more than a podcast—it’s a movement. Tune in every week for grounded financial guidance, honest convos, and actionable steps for women of color building wealth and independence on their own terms.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you get your inspiration.

Together, let’s redefine what financial freedom really means.

How are you supposed to build financial independence when your income is unpredictable, inconsistent, and just all over the place as an entrepreneur?

In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Paula Pant—renowned financial expert, founder of Afford Anything, and host of the award-winning Afford Anything Podcast—to talk about the real strategy behind creating wealth when your money isn’t coming in on a schedule.

From managing volatile income, balancing personal + business finances, to navigating emotional money patterns rooted in culture and childhood, Paula drops gems that every woman of color in business needs to hear.

Whether you’re just starting out or scaling your empire, this episode is your permission slip to stop playing defense with your money—and start building financial freedom on your terms.

• Visit The Brown Way to Money – www.brownwaytomoney.com

• Rate & Review This Podcast – www.brownwaytomoney.com/rate

• Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN

• Follow Paula Pant on Instagram – @paulapant

• Listen to the Afford Anything Podcast – affordanything.com/podcast

Volatility Isn’t the Problem—Lack of a Strategy Is It’s not about smoothing out your income—it’s about creating a gap between your lowest income month and your baseline expenses.

Separate Yourself from Your Business (Even Emotionally) Give your business a name, pay yourself like an employee, and treat it like a company—even if you’re a solo founder.

Start with Hypervigilance, But Don’t Stay There Tracking every dollar helps you regain control—but eventually, you need to step back and trust your system.

Money is a Tool, Not a Savior Paula and Alejandra talk time, energy, creativity, and how financial independence is about freedom in all forms—not just your bank balance.

You Can’t Afford Everything, But You Can Afford Anything With intentional timelines and clarity around your goals, financial planning becomes a powerful, values-aligned tool.

• How do I build financial stability when my income fluctuates every month?

• What’s the best way to plan for the future when my expenses and income are both unpredictable?

• How can I emotionally separate from my business so I stop making reactive decisions?

• What does it really mean to pay yourself first as an entrepreneur?

• How do I build financial goals that reflect my values—not just some spreadsheet?

• What mindset shifts help women of color reclaim financial power and independence?

Did you hear the secret word? Apply now to win a $500 microgrant to fuel your business, career, or financial growth. 👉 Apply at www.brownwaytomoney.com

This episode is just the beginning. Tune in every week for actionable strategies, personal stories, and expert insights to help women of color build wealth and success.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you get your inspiration.

Together, let’s redefine what financial independence really means.

Paula Pant is the founder of Afford Anything, a platform and podcast dedicated to helping people build wealth, freedom, and intentional lives. She’s a nationally recognized speaker, writer, and thought leader in the financial independence and real estate investing space.

Paula's unique philosophy—“You can afford anything, but not everything”—has empowered thousands to take control of their money and design lives on their terms. She’s been featured in The New York Times, Forbes, CNBC, and more. When she’s not talking money, you’ll probably find her traveling the world or spending time with her beloved parents.

Ever wondered if working with your mom (or any family member) could actually grow your businessor just make the holidays awkward?

In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Vonmarie Thomas, a brilliant NYC-based accountant, fractional CFO, and Afro-Latina powerhouse, to explore the beauty and boundaries of working with family in business. From onboarding her mom as a business partner to setting emotional and contractual boundaries, Vonmarie shares the behind-the-scenes of building generational wealth while keeping relationships strong.

If you’ve ever thought about working with your parents or family—but fear the tension, blurred lines, or cultural hierarchies—this episode is your permission slip and your playbook.

Visit The Brown Way to Money – www.brownwaytomoney.com Rate & Review This Podcast – www.brownwaytomoney.com/rate Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN Follow Vonmarie on Instagram – @vonmarie_breakaway_ba Connect with Vonmarie on LinkedIn – linkedin.com/in/vonmariethomas

Business + Family Can Work (If You Set the Rules) Contracts, clear communication, and defined roles are essential—even when you’re hiring your mom.

You Are the Authority—Even in Family Dynamics Vonmarie shares how redefining “authority” helped her lead confidently while maintaining deep respect for her mom.

Soft Skills Are the Secret Sauce Kindness, humility, forgiveness, and emotional awareness are non-negotiables when business meets family.

Generational Wealth is More Than Money From passing on business knowledge to creating travel memories, Vonmarie shows how wealth lives in both assets and experiences.

Don’t Wait for Permission to Lead Learn how to stand in your power—even when you're working with people who raised you.

• How do I set boundaries when working with family in my business?

• What contracts and expectations should I have in place before hiring a parent?

• Can I still be a good daughter/son and also be the boss?

• How do cultural expectations impact our leadership style as women of color?

• What are the emotional and financial benefits of involving family in business?

• How do I prevent business from taking over every personal moment?

Did you hear the secret word? Apply now to win a $500 microgrant to fuel your business, career, or financial growth. Apply here.

This episode is just the beginning. Tune in every week for actionable strategies, personal stories, and expert insights to help women of color build wealth and success.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or your favorite platform.

Let’s redefine financial independence together.

Vonmarie Thomas is a skilled accounting professional with expertise in complex bookkeeping, financial reporting, budgeting, cloud technology, and auditing. As a bookkeeper, controller, and fractional CFO, she brings both technical excellence and a bright, approachable personality to her work with small business clients.

She serves a variety of industries including Trust & Estate, social media creators, nonprofits, hospitality, and professional services. Based in NYC, Vonmarie leverages cutting-edge tech to simplify bookkeeping, tax prep, and financial operations for entrepreneurs. Outside the office, you’ll find her vibing at live concerts or jet-setting to tropical destinations with her friends.

In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Julissa, an Afro-Latina leader in tech, speaker, and author, to explore how embracing your voice can lead to financial independence, career success, and industry impact. They break down the cultural narratives that often hold women of color back and share actionable steps to shift your mindset, negotiate with confidence, and build generational wealth.

If you’ve ever struggled with feeling too ambitious or hesitated to talk about money, this episode is for you.

• Visit The Brown Way to Money – www.brownwaytomoney.com
• Rate & Review This Podcast – www.brownwaytomoney.com/rate
• Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN

• Your Ambition is Your Superpower Women of color are often told to tone it down, but Julissa shares why ambition is essential for career and financial success.

• Money is a Tool—Not a Measure of Your Worth Shift from seeing money as something you deserve to something you strategically earn and leverage.

• Why Talking About Money is a Power Move Cultural narratives can make financial conversations feel taboo. Learn how to overcome these mental blocks and own your financial decisions.

• The Value of Being in the Right Rooms Surrounding yourself with financially savvy communities accelerates growth—find out how Julissa positioned herself in spaces with top industry leaders.

• Tactical Steps to Negotiate Your Worth Julissa breaks down the exact strategies she used to secure high-paying roles, land speaking engagements, and build wealth.

• How can I confidently speak up and be heard in my industry?
• What strategies help women of color negotiate higher salaries and fees?
• How do I balance ambition with cultural expectations to stay humble?
• What mindset shifts help me achieve financial independence without guilt?
• How can I get recognized as a leader in male-dominated spaces?
• What steps position me as a thought leader in my industry?
• How do I build powerful connections that grow my income and career?

Did you hear the secret word? Apply now to win a $500 microgrant to fuel your business, career, or financial growth. Apply here.

This episode is just the beginning. Tune in every week for actionable strategies, personal stories, and expert insights to help women of color build wealth and success.

Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or your favorite platform.

Let’s redefine financial independence together.

Julissa S. Germosén is an award-winning technology leader, sought-after speaker, author, and career coach with over two decades of experience leading teams at Microsoft, Salesforce, and tech start-ups in global enterprise sales, consulting, strategic alliances, product development, go-to-market strategy, and operations. Julissa is the CEO of Mariposa Blanca, a business strategy consulting firm. Her book, Latina Madrina: Stories, Lessons and Hard Truths from a Brown Latina in Tech, and TEDx Talk reflect her journey from immigrant roots in the Dominican Republic to her rise in the technology industry. Featured in People En Español, Forbes, Authority Magazine, BronxNet TV, and many podcast interviews, Julissa has been a guest speaker at Google, TikTok, CME Group, Microsoft, Salesforce, HITEC, LTX Connect, and other conferences and organizations. Passionate about education and the Latina/o community, Julissa established the Latina Leadership Potential Award scholarship at Rutgers University, the first for a woman of Hispanic/Latin descent. Julissa holds a Bachelor of Arts in Political Science & Criminology from Rutgers University and a Diversity Management Graduate Certificate from Cornell University. To learn more about Julissa and to book her for your next event, visit latinamadrina.com.