Ready to change the way you think about money and take control of your financial future? In this inaugural episode of The Brown Way to Money Podcast, host Alejandra Rojas, a Black Latina entrepreneur and finance expert, shares her personal journey and introduces a new approach to achieving financial independence for women of color in business.

Alejandra explores why traditional financial education often fails women of color and explains the importance of rewriting the rules to fit our unique identities and experiences. From breaking generational cycles to addressing financial trauma, this episode lays the foundation for redefining your relationship with money and building generational wealth.

Whether you're just starting your journey to financial freedom or looking for actionable strategies to grow your business, this episode is packed with practical insights, empowering stories, and tools to help you thrive.

Important Links:

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Visit Brown Way To Money   >>> www.brownwaytomoney.com

Rate this podcast >>> www.themoneymindsethub.com/rate

Follow Alejandra Rojas on LinkedIn >>> www.themoneymindsethub.com/LinkedIN

Key Takeaways:

• Traditional financial education doesn’t consider the unique needs of women of color.
• Financial success is possible when you rewrite the rules and own your narrative.
• Understanding financial trauma is essential for personal and professional growth.
• Building generational wealth requires breaking existing cycles.
• Financial independence is a journey that we can navigate together as a community.

In this episode, you’ll discover:

• Why financial education hasn’t been built with women of color in mind.

• The importance of rewriting the rules to create a tailored path to financial success.

• How understanding and addressing financial trauma can unlock your potential.

• The power of claiming your voice in financial conversations and creating generational wealth.

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This episode is just the beginning! Tune in each week as we explore the Brown Way to Money through actionable steps, transformative stories, and strategies designed to empower women of color. Subscribe to The Brown Way to Money Podcast on Apple Podcasts, Spotify, or your favorite platform.

The first episode drops December 27, and we can’t wait to embark on this journey with you. Financial independence is possible – let’s claim it together!

Have you ever felt the need to conceal a part of yourself to fit in or avoid judgment? In this eye-opening episode, we explore the powerful concept of "unhiding" with Ruth Rathblott, author of the book "Unhide and Seek: Live Your Best Life, Do Your Best Work."

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
2.  Our Guest Socials >>>  https://www.linkedin.com/in/ruth-rathblott/ and https://www.instagram.com/ruthrath/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Ruth shares her personal journey of hiding her limb difference for 25 years and the transformative experience of finally embracing her true self. This conversation delves into the universal nature of hiding, its impact on our personal and professional lives, and the liberating process of unhiding.

• Understanding the various forms of hiding and their effects on our relationships and self-esteem
• Exploring the connection between identity, money, and how we show up in the world
• Recognizing the exhausting nature of hiding and the freedom that comes with unhiding
• Identifying triggers that prompt us to consider unhiding

Ruth introduces her book, which outlines a four-step process to unhiding. She emphasizes that unhiding is a journey, not an overnight transformation. The book offers:

• An inventory to help identify what you might be hiding
• A quiz to determine your "hider" type
• Strategies for unhiding in both personal and professional contexts

This episode is more than just a discussion – it's an invitation to join a movement. Ruth encourages listeners to embrace connection, self-awareness, and introspection. By unhiding, we can create cultures that value diverse experiences and perspectives, leading to more authentic relationships and personal growth.

Whether you're struggling with hiding aspects of yourself or simply curious about the concept, this conversation offers valuable insights into living a more authentic and connected life. Tune in to discover how unhiding can help you thrive in your personal and professional endeavors.

Ready to start your unhiding journey? Listen to the full episode and learn how to embrace your true self and foster genuine connections.

As a woman of color, have you ever wondered what true financial independence looks like? In this eye-opening episode, I dive deep into the heart of what it means to achieve financial freedom, and why it's not just about reaching a specific number in your bank account.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
2.  Our Guest Socials >>> https://www.linkedin.com/in/sheenayapchan/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

I share my unique perspective on financial independence as a process rather than an end goal, introducing the transformative Brown Framework. This approach is designed specifically for women of color entrepreneurs who are ready to break free from traditional money mindsets and create lasting wealth.

Through the Brown Framework, I outline five crucial steps to achieving true financial independence:

1. Embracing a big vision
2. Remembering without reliving
3. Owning your narrative
4. Creating an achievable plan
5. Normalizing success

Each step is carefully crafted to address the unique challenges and experiences of women of color in business, helping you overcome financial trauma, cultural barriers, and systemic obstacles.

I discuss how societal expectations and historical injustices have shaped our relationship with money, and provide strategies for releasing financial trauma and guilt. By owning your narrative and embracing your ambition, you'll learn to create a business that not only generates wealth but also aligns with your values and vision.

"Financial independence is not an end goal. It is a process that you design and walk, especially with your business."

This episode is more than just financial advice – it's a rallying cry for women of color to take control of their financial futures. I share personal anecdotes and insights gained from mentoring over 550 women through this journey, demonstrating that financial independence is within reach when you have the right tools and mindset.

Are you ready to redefine your relationship with money and create lasting wealth on your own terms? Tune in to discover how the Brown Framework can guide you towards true financial independence and empower you to become a beacon of success for your community.

As a Latina entrepreneur, have you ever wondered how your cultural background shapes your approach to money and business? In this enlightening episode, we sit down with Kimberly, a business coach and energy healer who brings a unique perspective to the world of entrepreneurship.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
2.  Our Guest Socials >>>  www.kimberlylucht.com  https://www.instagram.com/kimberlylucht/ and https://www.linkedin.com/in/kimberly-lucht/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Kimberly shares her journey from growing up with a strong entrepreneurial role model in her abuelita to becoming a successful coach herself. Her story highlights the power of having positive examples in our lives and how they can influence our career paths.

We explore the challenges of breaking away from traditional career expectations often placed on Latinas and other women of color. Kimberly's experience offers valuable insights into:

• Navigating family expectations while pursuing entrepreneurship
• The importance of role models in shaping our financial mindset
• How cultural background can influence our approach to pricing and business strategy

Kimberly brings a fascinating perspective to the table by combining business coaching with energy healing. She discusses:

• The integration of spirituality into business practices
• How to "come out of the spiritual closet" professionally
• Normalizing spirituality within the entrepreneurship space

• Embrace your unique background as a strength in business
• Consider how your upbringing influences your money mindset
• Stay committed to your entrepreneurial journey, even when faced with challenges

Whether you're a seasoned business owner or just starting out, this conversation offers valuable insights into the intersection of culture, spirituality, and entrepreneurship. Tune in to gain a fresh perspective on building a successful business while staying true to your roots.

Have you ever wondered how your family's financial history might impact your ability to sign high-ticket clients? In this eye-opening episode, I sit down with Nora Noel, a neuropsychology business coach who specializes in helping entrepreneurs create multiple income streams from their message.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
2.  Our Guest Socials >>>  https://www.instagram.com/noranoellebrown/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

We explore the often-overlooked connection between generational trauma and financial success, uncovering how our past experiences shape our present money mindset. Nora shares invaluable insights on:

• The importance of examining your financial habits and history
• How to identify and neutralize financial traumas passed down through generations
• Strategies for creating a new narrative around money and success

• Why women of color often struggle to claim their space in business
• The power of normalizing financial success and independence
• Practical steps to overcome imposter syndrome and own your achievements

• Why financial independence is a process, not a destination
• The importance of creating multiple revenue streams
• How to align your business activities with your long-term financial goals

As we discuss the upcoming "Brown Way to Money" academy, Nora reveals a powerful framework designed to help women of color design and achieve financial independence. This comprehensive program addresses everything from clearing emotional turmoil around money to practical strategies for building generational wealth.

• The critical first step of organizing your financial life
• Why simplicity is key in creating an actionable financial plan
• The importance of addressing retirement and long-term financial planning, even as an entrepreneur

Whether you're just starting your entrepreneurial journey or looking to take your business to the next level, this conversation offers valuable insights into creating a solid financial foundation. By understanding and owning your money story, you can open doors to greater success and financial freedom.

Are you ready to transform your relationship with money and build a thriving business? Tune in to this empowering episode and discover how to create a financial future that aligns with your true potential.

Have you ever considered how your personal history and identity shape your relationship with money? In this thought-provoking episode, we explore the intricate connection between financial well-being, activism, and our sense of self with Jasmine Rashid, author and financial activist.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
2.  Our Guest Socials >>>  https://www.linkedin.com/in/jasminerashid/ and https://www.instagram.com/jazz_ny/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Through her work with the Trauma of Money program, Jasmine discovered that even those well-versed in finance can carry hidden money traumas. She emphasizes the importance of addressing these wounds to create a healthier relationship with wealth and abundance.

Jasmine introduces the concept of financial activism, explaining how everyday people can leverage their financial decisions to support causes they care about. From banking with Black-owned institutions to mindful investing, she offers practical strategies for aligning our money with our values.

• Understanding the role of identity in shaping our money stories
• Recognizing and healing from financial trauma
• Practical ways to engage in financial activism
• The importance of considering our financial legacy for future generations

Jasmine's upcoming book, set to release in September 2024, promises to be a comprehensive guide for those looking to reclaim their financial power and contribute to collective well-being.

This episode serves as a powerful reminder that our financial choices can be a force for positive change. By understanding our own money stories and taking intentional action, we can create a more equitable and just financial landscape for generations to come.

00:00:00 Jasmine's Journey: From Wall Street to Financial Activism Jasmine shares her background growing up near Wall Street with a financial advisor father, giving her unique insights into finance and inequality. This sparked her interest in democratizing financial knowledge and exploring how underrepresented communities can reclaim wealth beyond traditional capitalism.

00:07:55 Understanding Financial Trauma and Building New Narratives Jasmine discusses how the Trauma of Money program helped her unpack her own money trauma and shift from fighting against systems to building new ones. She emphasizes the importance of creating narratives that work for individuals to claim wealth for wellbeing, not just money.

00:16:23 From Activism to Authorship: The Birth of a Financial Activist Playbook Jasmine explains how her background in peace studies, activism against family separation policies, and work in impact investing led to writing a blog post on financial activism. This evolved into workshops and eventually her book, aimed at empowering everyday people to leverage their financial power for social change.

00:27:45 Identity, Ancestral Stories, and Financial Well-being Jasmine emphasizes the importance of understanding one's identity and ancestral stories in relation to money and financial systems. She encourages exploring personal money stories, recognizing generational trauma and resilience, and considering how current identities shape financial experiences and future legacies.

Have you ever wondered what it takes to break through barriers and become a leader in your field? In this inspiring episode, we sit down with Sheena Yap Chan, a Wall Street Journal bestselling author, keynote speaker, and consultant on building self-confidence and leadership.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Independence for Women of Color is here >>> www.themoneymindsethub.com/Academy
2.  Our Guest Socials >>> https://www.linkedin.com/in/sheenayapchan/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Sheena shares her journey of overcoming intergenerational trauma and negative stereotypes to become a powerful voice for Asian women and women of color. Her book, "The Tao of Self Confidence," explores how to move beyond trauma and show up as our best selves.

• Asian women often seen as quiet and submissive
• Latina women stereotyped as sassy and spicy
• Black women labeled as angry

By creating better representation in media and leadership roles, Sheena aims to showcase the diverse capabilities of women from all backgrounds.

• How trauma is passed down through generations
• The cultural norms that perpetuate trauma
• Recognizing and healing from inherited patterns

• Success as living life on your own terms
• Leadership as paving the way for others
• The importance of self-confidence in achieving both

• Recognize their inherent capabilities
• Challenge societal expectations
• Step into leadership roles

Sheena's message is clear: when more women become leaders, everyone benefits, and the world becomes a better place.

Are you ready to build your self-confidence and embrace your leadership potential? Tune in to this thought-provoking episode and discover how you can start making a difference today.

As a black female entrepreneur in the tax industry, Sandra Morneau has faced her share of challenges. In this eye-opening episode of the Money Mindset Show, we explore the unique hurdles that women of color encounter in the financial world and how to overcome them.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Indpendence for Women of Color is here >>> www.themoneymindsethub.com/brown
2.  Our Guest Socials >>> https://www.linkedin.com/in/sandramorno-taxstrategist/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Sandra, a tax strategist with 15 years of experience, shares her journey from aspiring sports agent to becoming a digital nomad helping entrepreneurs, expats, and remote workers navigate the complex world of taxes. Her insights shed light on the importance of understanding the difference between tax preparation and tax planning, and how this knowledge can save you thousands of dollars.

• 1. Breaking stereotypes: Discover how Sandra overcame preconceptions about what a tax professional should look like.
• 2. The power of education: Learn why understanding taxes is crucial for reducing anxiety and making informed financial decisions.
• 3. Pricing challenges: Explore the difficulties of standing firm on your worth as a minority in a white male-dominated industry.
• 4. Building confidence: Gain insights on how to present your services without feeling the need to over-justify your expertise.
• 5. Creating community: Hear about Sandra's vision for supporting digital nomads and expats through her new brand, Money Smart Travel Nista.

• • How can we challenge our own biases when seeking professional services?
• • What steps can you take to better understand your tax situation and reduce financial anxiety?
• • How might you apply Sandra's advice on standing firm in your pricing to your own business or career?

This episode offers a thoughtful exploration of the intersections between race, gender, and entrepreneurship in the financial sector. Whether you're a business owner, aspiring digital nomad, or simply looking to improve your financial literacy, Sandra's story provides valuable lessons and inspiration.

Join us for an enlightening conversation that may just change the way you think about taxes, travel, and building a successful business as a woman of color.

Have you ever considered how your personal journey could inspire a luxury brand? In this episode of the Money Mindset Show, we explore the inspiring story of Tye Barrett, founder of Ama Mi, a luxury leather goods brand that celebrates self-love and acceptance.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial Indpendence  for Women of Color is here >>> www.themoneymindsethub.com/brown
2.  Our Guest Socials >>> https://www.instagram.com/amamiluxury/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Tye shares her remarkable journey from being a young single mother to creating a high-end fashion brand with a powerful message. Her story offers valuable insights for aspiring entrepreneurs, especially those from underrepresented communities who dream of making their mark in the luxury market.

• 1. The power of personal narrative: Discover how Ty transformed her experiences into a brand that resonates with others.
• 2. Luxury with purpose: Learn how Ama Mi combines Italian craftsmanship with a mission of self-acceptance.
• 3. Overcoming industry barriers: Gain insights on navigating the challenges of entering the competitive luxury market as a Black woman entrepreneur.
• 4. Funding strategies: Explore creative approaches to securing financial support for ambitious business ventures.
• 5. Cultural adaptation: Understand the importance of immersing yourself in different cultures to build an international brand.

This episode offers a thoughtful exploration of entrepreneurship, cultural influences, and the intersection of personal values with luxury branding. Whether you're considering starting a business or seeking inspiration to overcome obstacles, Ty's story provides valuable lessons and encouragement.

• How can your personal experiences shape a unique business concept?
• What steps can you take to build a brand that aligns with your values?
• How might you leverage your unique perspective to stand out in a competitive market?

Join us for an enlightening conversation that may inspire you to turn your own journey into a powerful brand story.

As a female entrepreneur, have you ever felt disconnected from your finances or struggled with imposter syndrome? In this eye-opening episode, we sit down with Denisa, a holistic mental health therapist known as "The Hood Therapist," who shares her journey from working in a challenging environment to launching her own thriving practice.

Important Links: 

1. The Brown Way To Money Academy is Open! Financial independence  for Women of Color is here >>> www.themoneymindsethub.com/brown
2. Our guest socials: https://www.instagram.com/theh00dtherapist/ 
3. Rate this podcast >>> www.themoneymindsethub.com/rate
4. Follow Alejandra Rojas on LinkedIn>>> www.themoneymindsethub.com/LinkedIN
5. Have you seen our newsletter? >>> www.themoneymindsethub.com/newsletter

Denisa's story is a powerful testament to the resilience and ingenuity of women in business, particularly those from underrepresented communities. From conceptualizing her brand to navigating the complexities of entrepreneurship, Denisa's experience sheds light on the unique challenges faced by Black female founders in the mental health and wellness space.

• The unexpected journey from identifying personal struggles to creating a holistic healing business
• Overcoming imposter syndrome and financial management hurdles as a minority entrepreneur
• Navigating cultural and socioeconomic biases in the wellness industry
• The importance of trusting your discernment and charging your worth

Denisa's background as a Black woman from Gary, Indiana, coupled with her role as a holistic mental health therapist in Nashville, highlights the multifaceted nature of her entrepreneurial journey. Her story challenges the notion that mental health and holistic wellness are exclusively white-dominated fields, proving that diverse perspectives are essential for comprehensive healing.

While Sacred Lotus Journey was born from Denisa's desire to escape a toxic work environment, it has evolved into a mission to heal people both internally and externally. Her approach combines traditional therapy with herbal remedies, aromatherapy, and mindfulness practices, catering to minorities and those who feel like the "black sheep" in their communities.

As you listen to this inspiring conversation, you'll gain valuable insights into the world of entrepreneurship, mental health, and the power of perseverance. Denisa's journey serves as a beacon of hope for aspiring female founders, proving that with determination and self-belief, it's possible to overcome any obstacle and make a lasting impact in your chosen field.

Ready to explore the intersection of mental health, holistic healing, and entrepreneurship? Tune in to hear Denisa's full story and discover how she's revolutionizing wellness, one client at a time.