When we enter into a negotiation, we are thinking about one thing: what  we’d like to use our negotiation styles and negotiating techniques  to  get out of the negotiation. 

Let’s face it, we’re rather self-centered when it comes to planning how our next negotiation is going to turn  out. As I’m pretty sure that we are all well aware of by now, thinking  only of ourselves when it comes to negotiating can lead to some long and  trying negotiations. 

What if there was a better way? It turns out that it is and it has a name: logrolling.