Scott Touidjine-Williams spent two decades shaping the future of sport at Nike—leading Olympic innovation, pioneering performance gear, and designing for the world’s fastest athletes. But after 20 years inside one of the most powerful creative machines on earth, he walked away.In this episode, we dive into the why.From his upbringing to art school hustle, to dressing gold medalists and redefining aerodynamics, Scott shares the mindset behind working at the highest level of creative sport—and what it takes to leave it all behind. This one’s about intuition, reinvention, and knowing when to bet on yourself.–What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.How do you get real clients?Start your own studio?Stay inspired?And how to not lose your mind in the process?And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you. WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Harriet Richardson is a former graphic designer turned performance artist. From design agencies Pentagram and Turner Duckworth, to performances such as 100 dates in a single day, and tattooing her ex-lovers’ mums’ names on her body – Harriet swapped agency life for something that resinated more with her person.

In this episode, we catch Harriet mid-reinvention.

Harriet opens up about what it meant to walk away from design, how comedy crept into her work, and why she’s making art that literally leaves a mark. We talk tattoos, 100 dates, letters to strangers, stand-up gigs, and the blurry line between Harriet the person and Harriet the performance.This one’s full of intent, meaning, and honesty. Harriet is building a body of work that’s fearless, edgy, and completely her own.

This one is packed with lots of northern warmth and humour + we have a surprise appearance from Harriet’s mum.

Lock in and enjoy 💘

–

What Does Your Mum Think? is a podcast for anyone out here tryna make creative sh*t happen!Hosted by two obsessed designers Michael Hindle and Kristian Shepherd, this is us chatting to the brains behind the work and brands we love most. From the big dogs to the up-and-comers, We are here to learn from everyone, and share it with the world.We ask the questions we wish we’d had answers to when we were starting out.

How do you get real clients?

Start your own studio?Stay inspired?

And how to not lose your mind in the process?

And we dig-deep to understand the mindset, the self-doubt, the purpose, the process, and what it really takes to carve your own path in the creative industry.

Whether you're fresh out of uni, 20 years deep into your career, or somewhere in the middle…This is for you.

WDYMT SOCIAL:

Instagram: https://www.instagram.com/wdymt_official/?hl=en

TikTok: https://www.tiktok.com/@wdymt_official

Spotify: https://podcasters.spotify.com/pod/show/wdymt

WE BACK! with a special Christmas episode for your head-tops🎄🤶🎁We’ve heard what YOUR mum’s think. Now it’s time to hear what OUR mums think!In this episode, we asked our mums what they thought of the way brands and culture showed up in 2025.We looked at the John Lewis Ad by Saatchi & Saatchi, British Airways Ad by Uncommon, the recent Gov.uk branding, and touched on topics such as Ai and Labubu’s.To make sure you don’t miss future episodes, make sure you hit the SUBSCRIBE button! Big Love and Merry Christmas from WDYMT 💝🤶

Rob Johnston is a photographer, designer, DJ, and the mastermind behind the podcast Meet the Creatives. Rob has sparked conversations with the likes of Paula Scher, Chris Do, Brian Collins, Michael Bierut and many many more legends and heroes of the game.In this episode we dive deep into Rob's hustle, his self-belief and where it comes from, his curiosity, and how he is able to continue to move at speed whilst holding down a young family. Rob talks a lot about doing things with Intent, and how every podcast guest he managed to land is based on intent. This is something that resonated with us deeply and its really changed the way we act as a podcast and designers. This one is full of advice that holds its weight in gold. Do not miss. Lock-in and enjoy 💘 WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Boma Krijgsman is a senior marketing manager, self-described “hustle bunny”, and loud-and-proud advocate for diversity in the creative industry.

In this episode, Boma takes us through her winding path, from working in tourism, to a pivot into fashion, and eventually carving out her space in design and marketing.

Along the way, she’s teamed up with heavy-hitters like JDO and, more recently, Thirst.We get into the big stuff too, like hustle culture, the importance of hard work, and building a portfolio that actually gets noticed.

Plus, Boma doesn't hold back when we ask: Is the creative industry still underrepresenting certain groups? Why? And what needs to change?

Put the kettle on, grab a biscuit — this one’s about to dunk.

LFG🔥🚀

WDYMT SOCIAL:

Instagram: https://www.instagram.com/wdymt_official/?hl=en

TikTok: https://www.tiktok.com/@wdymt_official

Spotify: https://podcasters.spotify.com/pod/show/wdymt

Today’s guest is an absolute belter.We’ve got Andy Khatouli on! A graphic designer dialled into branding, 3D design, and big creative energy. His passion for the craft is contagious. You can feel it in the work. You can feel it when he talks.Andy’s the kind of designer who’s always exploring. Always learning. Always pushing things forward, from 2D to 3D, motion to character design, strategy to storytelling. His practice is play, and he brings so much knowledge across so many mediums of art & design.And he’s also got the receipts with some serious heavyweights: Jones Knowles Ritchie, Ragged Edge, Wolff Olins, Studio Moross, DixonBaxi, Koto, Magpie… the list does not stop.In this one, Andy takes us behind the scenes on a bunch of projects and gives us a peek inside the inner workings of top-drawer studios like Ragged Edge and Wolff Olins.So get the kettle on. Grab a crumpet. And lock in little bro (or sis).LFG 🔥🚀WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Today we’re talking to the brilliant Chloe Cordover!Writer at The Dieline, creative consultant, and all-round legend based in Savannah, Georgia.You know that feeling when you're reading a solid article on The Dieline, like you're in a light-hearted conversation with a friend who just gets branding? Someone who understands packaging, culture, trends, and timeless design all at once? Well then you are probably reading Chloe’s work.Scroll to the bottom of one of those pieces, and chances are, it’s her face looking back at you.In this episode, we dive into Chloe’s journey into writing for design, her deep knowledge of brand packaging, and how creatives can break through the noise.EPISODE LINKS:Chloe's IG: https://www.instagram.com/chloecordover/The Dieline: https://thedieline.com/The Dieline Awards: https://www.dielineawards.com/WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Lisa Smith is one of the most respected design leaders on the planet and is the Global Chief Design Officer at Uncommon & D&AD president.Lisa has worked at many of the worlds best agencies and brands such as: Browns, V&A, Marque, The new school, Moving brands, Wolf Olins, Chobani, JKR, Canva & now Uncommon.In this episode we take the opportunity to explore Lisa's rising through the ranks and what it takes to become a great leader.We touch on Lisa's personal experiences inside and out of the creative industry, current industry challenges, building client relationships and so much more. If you don't already, hit the subscribe button, give us a like and drop a comment below on your thoughts of this episode below.WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

Ever wondered how to design for the biggest brands on the planet?How to build relationships with clients that actually last?How to go from fanboy to working with your heroes?Then you’ll love this one.Sean Thomas is Global Executive Creative Director at Jones Knowles Ritchie (aka JKR) and has been with them for over 15 years. He’s helped shape work for brands like Budweiser, Stella Artois, Coca-Cola, EA Originals, Domino’s, Heinz, and loads more.In this episode, we get into JKR’s journey, from their shift in FMCG packaging to full-blown brand world builders, and how Sean’s grown alongside it all.This one’s for anyone who wants to go long in the creative game.Hit subscribe, drop us a like, and let us know what you think in the comments.Enjoy 💥WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enTikTok: https://www.tiktok.com/@wdymt_officialSpotify: https://podcasters.spotify.com/pod/show/wdymt

In this episode, we chat with Vuk Bojović, a Business Development Director who helps design agencies get new business, build real client relationships, and sell without feeling salesy.Vuk’s worked with top-tier agencies like JKR and Turner Duckworth, plus in-house at Highsnobiety – giving him a rare perspective at the intersection of branding, culture, and taste. He’s not just about leads, he’s about alignment.Whether you're running a creative studio, freelancing on the side, or a student figuring things out at uni, this one’s for you.WDYMT SOCIAL:Instagram: https://www.instagram.com/wdymt_official/?hl=enSpotify: https://podcasters.spotify.com/pod/show/wdymt