This week I’m looking at a chart topping rapper who was rare in her originality. A fusion of street smarts and pop style, Eve blew up as part of the Ruff Ryders crew. The label also responsible for the early growth of DMX and Swizz Beatz. 

Undoubtedly someone who broke boundaries and defied conventions, Eve’s journey to number 1 was fast but included lots of initial ups and downs. She had to carve her own path and has experienced both being the label favourite and releasing independently. 

This is a lesson in Entrepreneurship, by Eve. 

Eve Handles:

@therealeve

Lex Handles:

@lexonthedecks

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