What really makes a speaker bookable today? In this conversation with Monique Sar, President of BNC Speakers, we dive behind the scenes of how a boutique bureau works and what event organisers are really looking for. Monique shares why the gap between personal branding and content strategy can hold speakers back, and how building a strong online presence supports bureau representation and live bookings.

We also discuss the role of relationships, how to make yourself more memorable, and the importance of solving problems rather than just delivering a talk. Monique explains the bureau's perspective on marketing, ROI, and outcomes, and why clarity of message is crucial if you want to break into the US market.

Packed with practical takeaways, this episode is essential listening for any speaker who wants to understand how bureaus think, what clients want, and how to position yourself for long-term success.