Most of us are running businesses with one hand on the wheel and one hand on a safety net. We're ambitious, we're working hard but underneath it all, we're terrified of getting it wrong.

In this episode I'm sharing some of the failures that have shaped me most including a launch that humbled me, the twenty years I spent performing success in corporate, and the quieter identity failures that cost more than any missed target ever did.

Plus the three questions I now run every setback through because failure always has information in it. The question is whether you're willing to hear it.

In this episode:

• Why high achievers are often the worst at processing failure
• The difference between a strategy failure and an identity failure
• How to stop treating setbacks as a verdict on who you are
• The framework I use to turn what went wrong into what moves me forward

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