Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I sit down with Shelly Shulman (yes, she was in the Spice Girls movie) to talk about the highs and lows of entrepreneurship from identity shifts and finding your people, to why contracts and boundaries matter. If you’ve ever felt lonely in business, questioned how much of “you” to share online, or struggled with clients who don’t respect agreements, this one’s for you.

Shelly is an Online Business & Tech Coach who helps entrepreneurs simplify strategy and systems so they can grow with clarity and confidence. Known for her jargon-free, hands-on approach, she guides clients through her Start Up → Stack Up → Scale Up™ framework, showing them not just what to do, but how to do it.

With nearly two decades of experience working with names like Take That, Gordon Ramsay, and even HM The Queen, Shelly has built bestselling businesses, written multiple books and planners, and led growth strategy for a multi-million-dollar online company. Today, she’s the go-to coach for entrepreneurs stuck in the “messy middle” cutting the fluff, fixing the tech, and helping you run your business like the CEO you were born to be.

What You’ll Learn:

• Your quirks make you memorable: The small, random stories often build the strongest connections.

• Identity matters: You’re more than a title, role, or label, and business gives you the chance to redefine who you are.

• Entrepreneurship is lonely: Find spaces and people who get it so you’re not building in isolation.

• Contracts protect you: Honour them, enforce them, and don’t shy away from having those conversations.

• Boundaries online are healthy: Share enough to connect, but not everything to feel exposed.

• Redefine success: It’s not the flashy numbers, it’s doing what makes you happy and creating memories with people who matter.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

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Connect with Shelly:

IG: ⁠⁠⁠Shelly

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I’m joined by Naomi Rose, content strategist, musician, beekeeper, and former café & bakery owner who knows first-hand that business isn’t just about products or services, it’s about connection.

We dive deep into why your story is your most powerful sales tool, how to make content that truly connects (without chasing virality), and what it really takes to build a brand people remember. Naomi’s journey, from orchestras to ovens to online business, shows how creativity, resilience, and consistency create results that last.

What You’ll Learn:

• Your quirks create connection: Bees, music, baking, dogs, these are the stories that make you relatable and memorable.

• Emotion drives sales: 95% of buying decisions are emotional first, logical second. Content has to make people feel.

• Consistency builds authority: You don’t need a “new story” every week. Repetition makes you trusted and top-of-mind.

• Connection to coffee (or content hacks): People came to Naomi’s café for the story & experience, not just the product. The same is true online.

• You can’t outsource meaning: AI is a tool, but it can’t replace your unique voice, values, and lived experience.

• Success means choice: The freedom to decide how you work, when you work, and who you work with is the ultimate measure of business growth.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

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Connect with Naomi:

IG: Naomi

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode I sit down with Amanda, a family photographer who shares her journey of building a photography business rooted in connection, authenticity, and personal values. From overcoming the fear of showing vulnerability online to creating a business that aligns with family, health, and freedom, Amanda opens up about the mindset shifts and strategic changes that have helped her transform her passion into a thriving business.

Together, we explore the power of personal branding, consistency, and staying true to your “why” and why success is often about slowing down, focusing on the essentials, and remembering how far you’ve already come.

What You’ll Learn:

• Personal branding is more than marketing: Sharing your life, stories, and vulnerabilities creates deeper trust and genuine client connections.
• Your “why” fuels your resilience: When business feels hard, coming back to your purpose keeps you grounded and focused.

• Business isn’t difficult, but it is hard: The difference lies in consistency, patience, and working on the right things instead of staying busy.

• Health and energy drive business success: Without looking after yourself first, you can’t show up effectively for clients or your family.

• Not every client is your client and that’s okay. Accepting that not everyone will book or be the right fit frees you to attract the people who truly value your work.

• Success is about joy, not just money.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Amanda:

IG: ⁠⁠⁠⁠Amanda

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

Sales isn’t about pressure, it’s about confidence, clarity, and connection. When you step into who you really are, selling stops feeling hard and starts feeling natural.

In this episode, I’m joined by Enfys Maloney, Sales Mentor, who helps service-based business owners transform how they see themselves in the sales process. We break down why sales is less about pushy tactics and more about identity, trust, and genuine connection.

From redefining what selling really means, to weaving your personal brand into every touchpoint, to building client experiences that feel exciting instead of icky, this conversation will shift how you think about sales forever.

If you’ve ever thought “I hate selling” or “I’m not a salesperson,” this episode will show you how to embrace sales in a way that feels aligned, empowering, and actually fun.

What You’ll Learn:

• Identity first, sales second, why seeing yourself as a salesperson is non-negotiable if you want to grow.
• Rebrand selling as serving, how to strip away the “sleazy” stigma and make sales win-win for you and your clients.
• Visibility drives sales, why building trust through branding, connection, and experiences matters more than fancy funnels.
• Offers evolve and that’s okay, how to know when it’s time to pivot, pause, or completely reshape your offers.
• Mentorship fuels momentum, why nobody scales alone and how the right accountability keeps you moving forward.
• Generosity builds reputation, how giving value before the sale strengthens relationships and creates long-term success.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

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Connect with Enfys:

IG: ⁠⁠Enfys

Website: Click here

Enfys Maloney is a multi-award-winning sales expert, speaker, and best-selling co-author known for creating legendary events and communities that transform how business owners sell.

Through Vibrant Connections, her dynamic networking and sales strategy membership, and her exclusive masterminds for unapologetically ambitious service-based entrepreneurs, Enfys builds spaces where sales growth feels bold, joyful, and inevitable. She hosts the iconic End of Year Extravaganza, the intimate CEO Day Retreats, and the celebratory Golden Peacock Awards.

She is also documenting her Mission to Million as she scales to seven figures, sharing her journey through an inspirational blog alongside her services.

Join her Extravaganza here

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

Most entrepreneurs think they need another strategy to succeed. Strategy means nothing without mindset and accountability.

In this episode, I’m joined by Toni, Accountability Strategist, to explore why showing up consistently, building resilience, and staying focused matter more than the latest funnel or hack. We dig into the messy reality of growth, the role of clarity in driving action, and why celebrating small wins is often the fastest path to big results.

If you’ve been chasing strategies but still feel stuck, this episode will help you see what’s really missing.

What You’ll Learn:

• Accountability is essential, not optional. Why consistent support and challenge is the difference between starting strong and actually finishing.
• Clarity comes from asking “Why now?”. How understanding your triggers and urgency creates real momentum.
• Less is more. The importance of mastering basics before adding complexity (in business, fitness, and life).
• Wins matter. Why celebrating small steps builds resilience, confidence, and long-term motivation.
• Success = choice and freedom. Why it’s not just about money, but designing a life aligned with your values.
• Mindset is foundational: How resilience, confidence, and growth come through consistent action, not waiting for “the right time.”

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Toni:

IG: ⁠Toni Addinall

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I sit down with Stacey to find out if franchising could be your ticket out of corporate burnout and into a business that gives you freedom, impact, and profit?

Stacey is a Franchise Strategist and Managing Director of Daisy First Aid, who shares her journey from high-pressure corporate roles to building award-winning franchise businesses and now helping others do the same.

What You’ll Learn:

• How franchising really works (and why it’s not just McDonald’s & KFC).
• The power of niching down and why trying to do everything keeps you stuck.
• What the 99.5% franchise success rate really means for business owners.
• The biggest mindset traps holding entrepreneurs back, fear of success, not failure.
• Why investing in yourself (even when it feels scary) is the fastest shortcut to growth.
• How Stacey defines success: freedom, choice, and helping others succeed.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Stacey:

IG: Stacey Cann

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I sit down with Natalie Webster, business mentor, course creator, and host of The Rich Life Podcast.

From her early career in fashion photography, to building a successful wedding photography business as a single mum in London, to now mentoring entrepreneurs who are ready to scale through courses, Natalie’s story is one of intuition, pivots, and creating freedom on her own terms.

What You’ll Learn:

• Why intuition has guided every major pivot in Natalie’s life and business.
• The reality of burnout and hitting income/time ceilings (and how to break through them).
• Why business is about enjoying the process, not just chasing the next milestone.
• The power of creating additional revenue streams through course.
• How to step away from “familiar but stuck” and trust yourself to grow.
• What success really means: time, freedom, and joy in everyday life.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Natalie:

IG: I am Natalie Webster

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I sit down with Sophie, property investor, coach, and mentor, whose journey is anything but ordinary.

From spending her 20s as a scuba diving instructor across Asia, to owning a dive resort in Indonesia, to now building a property business and championing women in leadership and investing, Sophie has lived it all.

We talk about money, mindset, the realities of cash flow, and why women need to be more visible in male-dominated industries. Sophie also opens up about leadership, confidence, and why being yourself in business is the most powerful strategy you have.

What You’ll Learn:

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

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Connect with Sophie:

IG: Sophie Foote

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

Most entrepreneurs don’t start a business because they love tech and yet, clunky systems, missed invoices, and endless admin can hold you back from growth.

In this episode, I’m joined by Nicola Walsh, founder of This Mum Loves Tech, who shares how she helps business owners cut through the overwhelm and create systems that actually support their success.

We talk about why “done is better than perfect,” how to keep your customer journey seamless, and the one piece of tech you can’t afford to ignore

What You’ll Learn:

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Nicola

Email Marketing Made Easy

IG: Nicola Walsh

Facebook Group: This Mum Loves Tech

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this inspiring conversation, I sit down with Mary, a nutritional therapist, bio-kinesiologist, wellness coach, mum of five, and farmer’s wife, to explore how calm, clarity, and nourishment can transform both your health and your business.

Mary shares her deeply personal journey of feeling lost after motherhood, hitting rock-bottom energy, and finding her way back through nutrition, wellness, and self-honesty. Now, she helps ambitious women who are “pushing” through life but secretly running on empty to reclaim their energy and balance.

What You’ll Learn:

• Why calm isn’t a luxury, it’s a necessity for making better decisions in life and business.

• How burnout, overwhelm, and “always pushing” drain energy more than you realise.

• Mary’s personal story of loss, low energy, and how nutrition became her turning point.

• The truth about perimenopause, food, and why “shoulds” don’t work for women’s wellness.

• Practical ways to bring more calm and clarity into your daily routine (without needing a full lifestyle overhaul).

• What success really means: time, freedom, and the ability to do what you love with the people you love.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Mary

Socials: Mary Sheridan