Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

What if the very thing holding you back in business was the version of yourself you thought you had to be?

In this powerful conversation with Dani, we explore identity, authenticity, and why reclaiming your full self (even your name!) can unlock new levels of confidence and success.

Daniela shares her journey from fashion corporate life to building multiple businesses, navigating motherhood, leaning into spirituality, and now helping entrepreneurs show up unapologetically visible online.

This is about stripping away the noise, owning your story, and creating success on your terms.

What You’ll Learn:

• The power of names & identity, how hiding behind an “alter ego” can hold you back, and why reclaiming your true name is a bold act of self-ownership.

• Why visibility is more than social media, it’s about energy, connection, and showing up authentically 24/7.

• The messy, real side of business pivots, how Daniela moved from toys to branding to social media and finally found her calling as a mentor.

• Why personal development is business development, how inner work, mindset shifts, and even spiritual practices can accelerate growth.

• Authenticity to algorithms, why connection, kindness, and real conversations are still the most powerful marketing strategy.
• Redefining success as freedom, not just financial freedom, but the ability to choose your time, energy, and how you live day to day.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

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Connect with Dani

Socials: ⁠⁠Dani Devren

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

Running ads isn’t the magic bullet many business owners think it is.

In this conversation, Aggie shares 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™ Ads strategies.

As the founder of White Bee Digital she breaks down why ads amplify what’s already working (and highlight what isn’t), the mindset shifts needed before you invest, and how patience, clarity, and strategy turn ads into a powerhouse for scaling.

She also shares her insights into the common pitfalls entrepreneurs face, and the underestimated role of trust-building in today’s market.

What You’ll Learn:

• Ads amplify, they don’t fix, if you can’t sell organically, ads won’t save you.

• Numbers matter, track your data and know your conversions.

• Play the long game, ads take testing, patience, and consistency.

• Clear messaging converts, your words and visuals do the targeting.

• Trust sells, proof, stories, and transparency beat skepticism.

• Start scrappy, scale smart, experiment first, then refine with strategy.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

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Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Aggie

Socials: Aggie Meroni⁠

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

What does it really take to build multiple businesses, stay creative, and still feel confident in who you are?

In this episode, I sit down with Dee professional photographer, clarity & confidence strategist, and recruitment agency founder to talk about the real meaning of success and why confidence is often the missing piece in business and life.

What You’ll Learn:

• How Dee runs multiple income streams without burning out (and the key to making it possible).

• Why asking for help and building a team is non-negotiable if you want to grow.

• The truth about confidence: why it doesn’t mean being loud and how to build it step by step.

• Why entrepreneurs never really “switch off” and why that’s not always a bad thing.

• How to define success on your own terms.
• Why you need to stop chasing someone else’s version.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Dee

Socials: Dee Airey

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I sit down with Ruth Kudzi, entrepreneur, coach, and founder of Optimus Coach Academy to talk about how she’s built a seven-figure business, what it really takes to succeed, and why stripping things back often leads to the biggest growth.

We dive into mindset, niching, personal development, and why saying no to more things has been the shift for her business and life.

What You’ll Learn:

• Why entrepreneurship is hard (and that’s okay) the truth about resilience and why challenges shape your best lessons.

• Simplify to scale, how narrowing your focus and offers creates more profit, impact, and freedom.

• The power of niche and clarity, why trying to appeal to everyone waters down your message and stalls growth.

• The mindset difference between UK & US entrepreneurs and how adopting a bigger vision can change everything.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

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Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Ruth

Website: www.ruthkudzi.com

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this powerful conversation, I’m joined by Julia, a fertility and pregnancy mindset coach who helps women navigate the emotional and practical challenges of trying to conceive. Julia shares her own difficult path through endometriosis, miscarriages, and IVF, and how it inspired her to create a space where women feel heard, supported, and less alone in what can often feel like an isolating experience.

What You’ll Learn:

• Julia’s personal journey and why mindset became the turning point for her.

• The hidden weight of infertility and why it feels so lonely.

• How shifting your self-talk can move you from fear to hope.

• Why support, open conversations, and coaching can make all the difference.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

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Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Julia

Socials: Julia

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I’m joined by Paula Edwards, founder of Advance Virtual Assistants. From moving 15 times in 30 years as an RAF spouse, to building a thriving team. Since 2017, she’s grown her business from a solo venture into a thriving agency and academy built on referrals and results. Passionate about freedom and flexibility, Paula helps entrepreneurs build sustainable businesses while enjoying life with her family.

What You’ll Learn:

• How Paula turned a lack of career opportunities abroad into a fully booked VA business in just a year.

• Why visibility (not sales!) has been her biggest challenge in business.

• The truth about building a team and why leadership skills matter more than you think.

• How to know when it’s time to outsource (and the first things Paula outsourced herself).

• The role of values in choosing clients, building teams, and creating long-term success.

• Why investing in yourself and believing in your ability to create ROI is often the biggest mindset hurdle.

• What success really means: creating your version of freedom, not someone else’s.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Paula

Socials: ⁠⁠⁠Paula Edwards

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

What if your accountant wasn’t just crunching numbers once a year, but actually helping you design a business that funds the life you want?

In this episode, I sit down with Hayley Baxter, founder of Corbar Accounting and The Off-Grid Accountant to talk about breaking free from old-school accounting and building a life and business completely on your own terms.

What You’ll Learn:

• Why most business owners lose sight of the real reason they started and how to get it back.

• The shift from “year-end tax returns” to proactive, forward-looking numbers.

• How living fully off-grid (yes, with a wind turbine, solar power, and a well!) shapes Hayley’s approach to business.

• The biggest challenges of growing a business (and why running your own numbers is a non-negotiable).

• Why masterminds, support networks, and accountability are game-changers for entrepreneurs.

• What success really means: freedom, choice, and not conforming to someone else’s rules.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

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Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Hayley

Socials: ⁠⁠Hayley Baxter

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this powerful episode, I sit down with Sumantha, a dynamic entrepreneur who’s navigated a unique journey from computer science graduate to hairdresser, corporate trainer, teacher, and now business mentor.

Sumantha shares powerful insights on defining success on your own terms, embracing vulnerability, and building a personal brand that truly connects. Together, we unpack mindset shifts, the long game of business growth, and how authentic connection drives sales and sustainable success.

What You’ll Learn:

• Vulnerability sparks trust and deep connections.

• Prioritise conversations, not sales pitches, for authentic growth.

• Choose personal or business branding based on your goals.

• Define success by your freedom, values, and lifestyle.

• Consistent small actions build lasting, burnout-proof momentum.

• Strong mindset and supportive networks fuel resilience.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Sumantha

Socials: ⁠Sumantha McMahon

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this powerful episode, I speak with Stephanie who is shaking up the finance world making money simple, practical, and downright empowering for business owners.

From teens to seasoned entrepreneurs, she’s on a mission to rewrite the money rulebook, proving that early financial habits set the stage for lasting success.

An award-winning influencer and fierce advocate for small businesses, Stephanie breaks down barriers and busts industry myths.

Get ready for real, actionable insights that’ll put you in the driver’s seat of your finances and growth fear not included.

What You’ll Learn:

• Start small, use digital saving pots to build unstoppable financial resilience.

• Financial education isn’t optional, it’s the bedrock of every smart life and business move.

• Own your story and confidence, fear’s just noise; your unique power demands the spotlight.

• Success isn’t just cash, it’s freedom, flexibility, and relationships that fuel your fire.

• Smash industry stereotypes with bold, authentic messaging that can’t be ignored.

• Keep pushing, disrupting the norm is how you earn real impact and respect.

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Stephanie Marshall

Socials: ⁠Stephanie Marshall

Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this powerful episode, I sit down with Dr Rosie Khan, a GP and stress & overwhelm release expert in women’s health, lifestyle medicine, and clinical hypnosis.

We explore the vital but often overlooked link between health and business success, especially for entrepreneurs navigating demanding schedules and stress.

What You’ll Learn:

• Health as the Foundation for Business Success
• The Limits of Reactive Healthcare
• Preventive & Personalised Health Strategies
• Sleep is the Ultimate Performance Booster
• The Role of Mindful Moderation & Small Wins
• Mental Health & Entrepreneurial Challenges

If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.

Follow Natalie Potts Socials:

⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠

Learn more about:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Dr Rosie Khan

Socials: ⁠Dr Rosie Khan