What Gets Measured

An all-wheel-drive voyage through the ins and outs of automotive marketing, with Director of Demand Generation at FlexDealer and marketing wiz at large, Whit Norrad. SHOWPAGE - www.ninjacat.io/blog/shifting-automotive-marketing-into-high-gear © 2022, NinjaCat

A far-ranging conversation about making a career in marketing these days, how persuasion can help position marketers for success, and what it's like living and marketing in 'the third great renaissance' with columnist, educator, and jazz enthusiast, Colin Lewis. SHOW PAGE -> www.ninjacat.io/blog/future-proofing-your-marketing-career-and-team © 2022, NinjaCat

A chinwag with Nick Ellis, creative partner and founder of Halo, where we dip in and out of insights and tangents on advertising, creativity, and branding. Show up for solid marketing advice, stay for the spicy hot takes about Pearl Jam. SHOWPAGE - www.ninjacat.io/blog/branding-and-creativity-in-advertising © 2022, NinjaCat

Is marketing data management too complex, or is it marketed to marketers that way? We dive into deriving insights from digital advertising metrics in this interview with Ahmed Elsamadisi and learn how constraints and predictability can be your key to unlocking the secrets of marketing data. SHOWPAGE - www.ninjacat.io/blog/mastering-marketing-and-advertising-analytics

© 2022, NinjaCat

A wide ranging conversation with Proof Analytics CEO, Mark Stouse, about marketing mix modeling, and all the ways data can leverage business and marketing performance.

SHOWPAGE - www.ninjacat.io/blog/success-with-marketing-mix-modeling

© 2022, NinjaCat

A rollicking and inspiring conversation with internet pioneer, author, and founder of Topic Intelligence, Judy Shapiro, about how topic-based targeting is the privacy-focused future of digital advertising, and how proper strategy and measurement can help agencies harness the endless waves of marketing data, rather than drown in them. SHOWPAGE: https://www.ninjacat.io/blog/a-new-model-for-privacy-focused-advertising © 2022, NinjaCat

A conversation with StackAdapt COO, Vitaly Percheskiy, about digital advertising, programmatic, and how better data management and strategy may be the secret weapon to unlocking the power of adtech. SHOWPAGE - www.ninjacat.io/blog/programming-success-into-digital-advertising © 2022, NinjaCat

Explore methods to sharpen your data analysis ax, learn how modern marketing and vanity metrics can dull our senses, and hear about a few ways you can plant seeds of confidence in how you see the analytical trees for the marketing forest.

SHOWPAGE: www.ninjacat.io/blog/improving-your-analyst-skills-as-a-marketer

© 2022, NinjaCat

A chat with author, accountant, and CFO-whisperer, Alastair Thomson, about what goes into building a marketing plan that gets the yes from stakeholders.

SHOWPAGE: https://www.ninjacta.io/blog/how-to-build-a-better-marketing-plan

© 2022, NinjaCat

How does marketing data analysis and an appreciation for technical architecture help improve community management for marketers, agencies and brands? A discussion with analyst and community maven, Rachel Happe, on how data can help affect behavior changes in marketing and community management. SHOWPAGE: https://www.ninjacat.io/blog/how-data-improves-marketing-and-community-management

© 2022, NinjaCat