What Gets Measured

A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB.

SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops © 2023, NinjaCat

A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roach, VP of Brand Strategy at Jellyfish. © 2023, NinjaCat

A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales teams, understands and conveys a unified brand message.

SHOWPAGE: www.ninjacat.io/blog/bridging-the-brand-alignment-gap © 2023, NinjaCat

An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. SHOWPAGE: www.ninjacat.io/blog/data-democratization © 2023, NinjaCat

Dive into the world of performance marketing with Bidnamic co-founder, Liam Patterson in this insightful interview where we unlock the strategies, tactics, and trends that drive digital success. SHOWPAGE: www.ninjacat.io/blog/performance-marketing-for-brands © 2023, NinjaCat

A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy.

SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing

© 2023, NinjaCat

A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the 'why' behind metrics. SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing © 2023, NinjaCat

We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy. SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix © 2023, NinjaCat

A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital. SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech © 2023, NinjaCat

A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat