What Gets Measured

Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies © 2024, NinjaCat

A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow © 2024, NinjaCat

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in

today's world, and she's here today to tell us how to escape stagnation in marketing. SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketing-stagnation © 2024, NinjaCat

Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance.

SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai © 2024, NinjaCat

Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market.

SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning © 2024, NinjaCat

Truth in advertising is not an oxymoron, it's an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success. SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising ©2024, NinjaCat

A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing. SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai © 2024, NinjaCat

A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations.

SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement © 2024, NinjaCat

A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more! SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz © 2024, NinjaCat

Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation © 2024, NinjaCat