What Gets Measured

NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement © 2025, NinjaCat

AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively.

SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai © 2025, NinjaCat

Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing © 2025, NinjaCat

CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing © 2025, NinjaCat

Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy

© 2025, NinjaCat

How can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI's full potential, avoid common adoption mistakes, and see immediate, real-world impact.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-achieve-measurable-success-with-ai

© 2025, NinjaCat

Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing © 2025, NinjaCat

Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing © 2025, NinjaCat

Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready © 2025, NinjaCat

Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi © 2025, NinjaCat