Content and Conversation: Organic Growth Insights from Siege Media

What Good SEO Consulting Looks Like w/ Tom Critchlow


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Show Notes:
  • 00:12: Welcome back, Tom!
  • 1:01: How to structure a good kickoff meeting
  • 9:03: Separating great kickoff meetings vs. average ones
  • 10:04: How many meetings are too many?
  • 15:20: Report revenue to increase credibility
  • 17:00: How to run meetings effectively
  • 22:22: Is dedicated account management essential?
  • 24:57: Defining the roles on your team to deal with clients
  • 26:45: Favorite tips for writing emails
  • 30:08: How to push back on clients — be empathetic
  • 37:46: Reporting, how to make your client look good
  • 40:29: Ghostwriting for clients
  • 41:37: When to use decks vs. reports
  • 42:04: How to educate your client and move the needle
  • 45:23: Ross’ new wave of strategy for clients
  • 49:32: Presentation best practices
  • 54:10: When does upselling make sense
  • 1:04:39: Learn more about Tom’s SEO MBA course
Show Links:
  • Enroll in SEO MBA today!
  • Follow Tom on Twitter
  • Follow Ross on Twitter
  • Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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