Purpose & Profit Podcast

What Greeting Cards and AI Have in Common


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AI. It’s been the buzzword of the past year, and the hype doesn’t seem to be slowing. Today’s conversation is about how leaders can make good use of AI tools in 2024. 

Join Dave and Carly as they talk about how Artificial Intelligence is transforming various industries and aspects of our daily lives. Dave shares lessons and insights from hundreds of hours researching, speaking on, experimenting with, and using different AI tools. 

They’ve also seen where leaders get hung up, paralyzed, and overwhelmed with AI, and share several examples of ways to think about and leverage the tools available today. 

Dave has used them in his own business and helped others use them in their organizations. They have also both played a part in raising millions of dollars by leveraging AI technologies in fundraising. 

Today's Topics:

  • The difference between generative AI and traditional AI.

  • How technology has evolved from acting as a power tool to a coworker. 

  • Examples from a recent guide that Dave developed on 12 Ways to Leverage AI (link below).

  • The role that AI plays in soft skills, creative expression, and what AI and greeting cards have in common.

  • Ways to partner with AI tools for brainstorming, creative expression, copy editing, as a personal assistant, and more. 

  • Check out the full guide “12 Ways to Leverage AI in 2024” here:  www.imago.consulting/ai

    Sign up for weekly trendspotting emails here:  www.imago.consulting/wavereport 

    We hope you enjoy our conversation!

    Season Three of the Purpose & Profit Podcast is brought to you by:

    Masterworks

    The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.

    Imago Consulting

    Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.

    Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.


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    Purpose & Profit PodcastBy Dave Raley & Carly Berna

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