March 23, 2026

What Growing Churches Actually Do to Reach and Keep People

23 minutes

How does a church grow without relying on people transferring from other congregations? Thom and Sam take a dive into this topic.

What happened to the culture of invitation?

The cancellation of outreach programs 30 years ago.

The lack of new equipping mechanisms in the church.

Many churches have lived off the remnants of cultural Christianity for the last three decades.

Transfer growth is more common than other forms of growth.

An increasingly polarized and insular society.

What growing churches actually do:

Focus on conversion growth rather than transfer growth.

Create consistent rhythms for outreach (seasonal campaigns, not one-offs).

Build a fun and encouraging culture — joy motivates more than guilt.

Equip people to make inviting normal, not awkward.

Set clear expectations for members through your membership class.

Systematize follow-up with guests through trackers or outreach teams.

Pray intentionally for opportunities with neighbors.

Resources:

Upward Running

Upward Sports

Brown Church Development Group

Ryan Burge

“The Anxious Generation” by Jonathan Haidt (affiliate link)

“The Anxious Generation Goes to Church” by Thom S. Rainer (affiliate link)

The Hope Initiative

“7 Basics of Belonging: The Meaning of Church Membership” by Sam Rainer (affiliate link)

The Complete Membership Class Toolkit

Church Answers Platinum Membership

FREE Research Report! New Surprising Insights

Episode Sponsors:

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By Thom Rainer

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