Marketplace Tech

What happened to the “Texas miracle”?


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Early in the pandemic, many big tech companies based in Silicon Valley exited California, fleeing the high overhead necessary to do business there. One city — Austin, Texas — was consistently tagged as the top destination. The Texas capital offered lower costs, especially in regard to housing and taxes. Another draw for companies: the state’s more lax approach to regulation. Well, after a massive influx, the “Texas miracle,” with Austin at its epicenter, is losing some of its luster. In recent weeks, Tesla, which moved its headquarters from Silicon Valley to Austin in 2020, announced it’s laying off 2,700 workers there. And software giant Oracle, which relocated to Austin at about the same time, is moving its headquarters again, this time to Nashville, Tennessee. Last week, at the Milken Institute Global Conference in Los Angeles, Marketplace’s Lily Jamali asked Austin Mayor Kirk Watson about the state of tech in his city.

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