Marketplace Tech

What happens if online advertising is just a big, fat bubble?


Listen Later

Big Tech monopolies are in the news this week. The Department of Justice sued Google over how it maintains its search dominance, and its search dominance is the key to its business model, which is that it makes 80% of its revenue from digital advertising. Facebook makes 99% of its revenue from advertising. The profitability of targeted ads is also a big reason why tech companies are constantly collecting so much data about us. And there’s a multibillion-dollar ad tech industry that exists because all of this makes so much money. But what if these ads didn’t work all that well? Molly Wood speaks with Tim Hwang, a former public policy exec at Google, where he worked on artificial intelligence and machine learning. He’s the author of the new book “Subprime Attention Crisis.”

...more
View all episodesView all episodes
Download on the App Store

Marketplace TechBy Marketplace

  • 4.5
  • 4.5
  • 4.5
  • 4.5
  • 4.5

4.5

1,236 ratings


More shows like Marketplace Tech

View all
WSJ Tech News Briefing by The Wall Street Journal

WSJ Tech News Briefing

1,647 Listeners

Marketplace Morning Report by Marketplace

Marketplace Morning Report

902 Listeners

WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,358 Listeners

WSJ Your Money Briefing by The Wall Street Journal

WSJ Your Money Briefing

1,753 Listeners

Marketplace by Marketplace

Marketplace

8,659 Listeners

Planet Money by NPR

Planet Money

30,839 Listeners

Marketplace All-in-One by Marketplace

Marketplace All-in-One

1,358 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,283 Listeners

The Uncertain Hour by Marketplace

The Uncertain Hour

2,171 Listeners

Make Me Smart by Marketplace

Make Me Smart

5,497 Listeners

Bold Names by The Wall Street Journal

Bold Names

1,438 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,568 Listeners

Today, Explained by Vox

Today, Explained

10,141 Listeners

This Is Uncomfortable by Marketplace

This Is Uncomfortable

3,587 Listeners

Short Wave by NPR

Short Wave

6,259 Listeners

Marketplace Minute by Marketplace

Marketplace Minute

163 Listeners

Million Bazillion by Marketplace

Million Bazillion

2,744 Listeners

How We Survive by Marketplace

How We Survive

1,319 Listeners

Financially Inclined by Marketplace

Financially Inclined

90 Listeners