What Happens in Marketing

🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan

🎙️ Episode Introduction

In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparency, innovation, and client success.

With a strong focus on cookie-less targeting, dynamic creative, and real transparency in data, this episode unpacks some of the most pressing and exciting shifts happening in marketing today. It’s a must-listen for marketers, agency professionals, and tech-driven brands looking to make smarter media investments.

🔍 Significant Topics Covered

• What makes Crimtan different in a crowded programmatic space
• Why cookie-less targeting matters—and how Crimtan is doing it
• How dynamic creative actually works when it’s built into your tech stack
• Why transparency is the new must-have in programmatic advertising
• The rise of Connected TV, Digital Out-of-Home, and smarter retargeting
• Why some marketers are pulling spend from Meta and leaning into more controlled environments
• The importance of mentorship, values, and personal discipline in long-term career success
• Real examples of brand ROI skyrocketing through tailored campaigns
• How Crimtan builds lasting client loyalty through performance and trust

💬 Key Quotes from Chad Reelfs

Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear from Jeff Benson, Director of Operations for Circa Sports, as he gives insights on where the industry lives, and where we are going in the future. 

Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas.  We welcome Richelle Rice, Vice President of Social & Digital Marketing for the Las Vegas Super Bowl Host Committee and hear her advice for marketers across the southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market. 

Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs.  We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's Office of Economic Development to discuss what UNLV is doing to promote economic diversity, industry growth and job development in the Vegas Valley. 

Hear from Jamie as she gives insights on what the future could hold, and how you can be a part of it. 

As the world continues to evolve, so do the challenges and opportunities surrounding DE&I efforts for brands and marketers. We welcome back DE&I Leader Jorge Hernandez, CMO and Co-Founder of Majority Agency, as we discuss what the future can hold for DE&I efforts across brands and how to weave those efforts into the fabric of your company. 

Listen for key takeaways and valuable insights that will help you recognize the opportunity of making DE&I not just an intiative but a part of your business in 2024 and beyond. 

Events in Las Vegas have long been a ke magnet for our marketers to attract new audeicnes, and one event has been doing it right for nearly 40 years.  The National Finals Rodeo has been packing arenas, conference centers and hotels for decades and in this episode we get to hear the stories and advice they have for fellow Las Vegas marketers as we look into the future of Las Vegas Events. 

Join us as we hear from Michael Mack, VP of Marketing for the Las Vegas Events and come discover what makes a successful event a continued hit in our town. 

Join us as we chat with Ben Laifsky, CEO of Hunter Marketing and long-time member of LVIMA, to discuss the behind-the-scenes recent rebrand of LVIMA and the evolution of LVIMA's brand identity as we approach our 20th anniversary. We uncover the story behind the transformation of LVIMA, the impact of LVIMA on the Vegas marketing community, and what the recent rebrand holds for LVIMA’s future in the city that never sleeps.

Join our inspiring conversation with Guto Araki, a renowned creative director who has worked with top brands, including Hulu and Taco Bell, and now serves as Chief Creative Director at R&R Partners, as we dive deep into the world of creative campaigns and the importance of authenticity. Discover the unique challenges and successes Guto faced while working on memorable campaigns with top brands, the confluence of imagination and innovation in the city that never sleeps, and the rise of technology in the industry.

Join us with special guest Shelly Palmer, Syracuse University Professor, renowned Web 3.0 Author and co-founder of the Metacademy, as we dive into the future of marketing through the world of Web 3.0, NFTs, and smart contracts. This episode explores the game-changing impact of Web 3, NFTs, and smart contracts on brands, agencies, and the Las Vegas entertainment industry. Listen along as we decode the essentials of NFTs and smart contracts, unlock how content creators and companies can leverage this technology, and learn how web 3.0 will set out to reshape the future of marketing!

Welcome to Episode 6 of What Happens in Marketing where we learn what to expect in the ever changing word of SEO. Listen in as two experts in the SEO field: Scott Rodgers, Senior Team Lead of SEO at Ceasars, and Kristine Schachinger, a long-time LVIMA member and SEO expert discuss the current state of SEO.  From content to site development, we hear what's in store for SEO's future as Scott and Kristine share their insights and helpful tips to help you succeed in SEO today. Whether you're a seasoned expert or just getting started, join us as we explore the evolving world of SEO together.