Join us as we sit down with Mark Fine, the CEO of the Las Vegas Desert Dogs, the newest professional sports team to come to Las Vegas. Hear the backstory about how the partnership between the Great One himself, Wayne Gretzky, the Brooklyn Nets owner Joe Tsai, NBA Legend Steve Nash and Golf professional Dustin Johnson brought the new sport of indoor lacrosse to Southern Nevada in the Las Vegas Desert Dogs. We get insights from Mark as he details the opportunities and challenges that come with bringing in a new team to town, and hear the excitement as they build toward the future of a community in our city.

We hosted Jeremy Aguero from the Las Vegas Raiders and Kate Wik of LVCVA as our guests for the Best of the West event. We carried on their conversation around the future of sports marketing and are bringing you even more details on their thoughts of what the future holds. 

Fresh off his visit to Las Vegas for the Worldwide Partners conference, we welcome famed author and digital legend Rishad Tabaccowala to the show. 

We get to learn firsthand from Rishad as he covers a broad range of topics and expands on the thoughts brought to the world through his weekly substack newsletter.  Hear his thoughts on the ongoing digital revolution and how agencies and brands can engage with their audience in a meaningful way.  We discuss his recommended habits for curating your learning and seeking the new ideas that will drive digital marketing forward. Listen in on his advice for bringing these new ideas to your organization and how to keep your company focused on the future while not sacrificing the present. 

Check out Rishad's substack here: https://rishad.substack.com/

Join us as we dive into the world of employment branding. Joined by digital recruitment expert Lynn Ingham of Digital Talent Guide, we discuss the nuances of employment branding versus standard branding. 

Listen in to hear tips on creating your employment brand with intent, setting goals for employee and prospective employee experience, and refining your processes to meet these goals.  We give examples of who is doing it right in this space with bullet points how to learn from them. The conversation shifts to a look forward as we discuss the importance of DEI policies and what to consider as you create, and refine them. We tackle the topic of remote versus in office work, and what you should consider if you are looking to make a transition for your workforce. 

We discuss a helpful guide from Glassdoor on Diversity and Inclusion, here's the link to download it: https://resources.glassdoor.com/diversity-inclusion-in-the-workplace.html

Our first episode focuses on a first for our city as we welcome the NHL All Star Game to Las Vegas. We have a conversation with local marketing guru Justin Cohen of REQ and the Chief Content Officer of the NHL, Steve Mayer to talk about the thought that goes into an event that aims to connect with the local audience while the world watches. 

The conversation touches on connecting with multiple generations while bringing the product to the market and inspiring the imagination of the next generation. We discuss the overall marketing lessons of utilizing the assets that you have in the opportunity while embracing your cornerstones of your brand. We speak to the opportunities (not challenges) of encompassing all individual facets of your product while presenting a unified brand. We dig into the question of how you activate the audience in a way that builds your brand and aligns content with opportunity to engage.