We dive into Greg Ip’s article in the Wall Street Journal talking about how people aged 65 and older are healthier, wealthier, and, essentially, propping up the entire American economy. We also discuss if brands are going to shift their attention towards the “silver economy,” stretched adolescence, rotisserie chicken, books as cultural signals, and the death/end of the mass-market paperback. 

Recommended this week:

• The Faltering by Tristan Taylor
• Ronin (dir. John Frankenheimer)
• Canada - John Beltran and Placid Angels

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