In this episode of the PRovoke Media podcast, Aarti Shah talks to Dylan Tweney and Kathleen Gratehouse about ways the PR industry has evolved how it brings journalists into the business. Tweney, formerly of VentureBeat and Wired, joined Highwire this year as the agency's first editor-in-chief. In this conversation, the group shares their experiences and observations —  and provide lessons for the PR industry as it continues to expand its hiring pool to journalists.