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In this episode of Artist, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson welcome George Alderetti, a master hair colorist and global educator. The conversation explores George's journey from a stylist to a global creative color ambassador, his innovative approach to multi-dimensional color, and the importance of community and networking in the beauty industry. They also discuss the significance of the NAHA awards and the continuous learning required to excel in the field. In this engaging conversation, Lulu Benavidez and Sue Krokonis Hanson discuss the importance of community support in the hairdressing industry, the need to provoke thought in clients and students, and the significance of preparation and skill sets. They explore evolving hair trends, the resurgence of texture, and the importance of mentorship and legacy. The discussion emphasizes learning from failures, setting goals, and providing advice for new colorists while fostering a supportive environment for growth and creativity in the industry.

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