What Has My Attention

As you imagine the world of podcasting, we thought it would be useful to offer a brief overview of the landscape, as we see it. Very simply, podcasting, over time, creates long-lasting and trusted relationships…which are worth their weight in gold. Here are eight reasons why:

Podcasting, as it relates to people

1. People consume podcasts for longer periods of time vs. video or reading.
2. Listening to podcasts is an easy and pleasurable experience because you can become immersed without the distraction of what's going on in the millions of tabs on your browser or your phone constantly screaming at you visually.
3. Advertising on podcasts is far less intrusive and distracting than it is on video.
4. Listening to a podcast is an intimate experience – ears only. You can pick up nuances in tone, intonation, emotion in their voice. Podcasts make information personal.
5. Listening to a podcast is a transportive experience. As listeners listen to a storyteller, they are transported to a particular moment in time and place in their mind as the story is being told. It's the same as reading but without the eye strain.

Podcasting, as it relates to businesses

1. For businesses, once you have a podcast, it demonstrates to other businesses that you immediately have something to offer them – a stage and an audience. An opportunity for them to speak about themselves and demonstrate their service or product to a new group of people.
2. For businesses, podcasts offer the experience of speaking on a convention stage to a crowded auditorium of people, without the travel, hotel, flights, venue, catering, etc.
3. Podcasts will help you be a better communicator when talking about your business. It's speaking in public without the public's eyeballs on you. Much less stress, much better results.

Takeaway

Podcasting is more than fun – it's an extension of you, your voice, and your brand. It's an amazing way to reach new people. Podcasting is portable, personal, accessible, versatile, intimate, and adaptable. It is the way of the future.

To conclude, podcasts have an undeserved reputation for being complicated and expensive. They are not. To be effective, they simply require that you do what so many others don't: have a story worth telling, create imaginative program segments, and provide a quality listening experience. This is who we are and what we do.

WHAT has YOUR attention? Let us know

To contact us and/or leave us an audio message https://www.whathasmyattention.com.

Visit Podchaser to see what I'm listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.

Music Credits

Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music.

Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.

Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/.

GetPassPoint.com

We're going to take a bit of detour here before we get back to the conversation first started in episode 12 talking about our process for podcast brand discovery.

It's January 26, 2021, and we're still in a pandemic dealing with the challenges that come with it - and even as the vaccines start to roll-out, the risks aren't going away anytime soon.

It's my highest recommendation that you listen to at least the first 10 minutes of this episode and share it with as many business owners you know then go to GetPassPoint.com to find out more.

PassPoint is a cloud-based Compliance Tool for businesses. It helps businesses both big and small adhere to the different COVID compliance rules that are out there. And specifically with COVID, the rules have been changing a lot, right? If you think back to where you were in March 2020, and what we knew about the versus, and where we are today, the rules have changed a lot. The science has changed, it's evolved. And that's been very challenging for many businesses because not only are you trying to keep your doors open but now you have a bunch of rules and regulations that you have to adhere to as well. So PassPoint is a tool that will help you organize and automate that entire process for business owners. Of course in doing so, it also helps protect the employees.

Get PassPoint

Hooman Borghei

Website: https://www.getpasspoint.com/

WHAT has YOUR attention? Let us know

Email Us

Visit Podchaser to see what I'm listening to and see my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

I'm John Biethan your host for this podcast, What Has My Attention. I'm also the President of Heard Not Seen Media thus, the reference to "President" in the title of this episode. As you might guess, this show is literally about what has my attention, whether that's about podcasting or something else that caught my attention and which I've put some thought into.

So I haven't put out an episode for about a month and want to give you an idea about where I've been, what I've been doing, and where this is all going.

Although I've been producing podcasts since 2005, it wasn't until July 2020 when I got serious about going beyond this one-person entity building a creative podcast production company. Heard Not Seen Media, Inc. was born and we started work on the dba ImaginePodcasting.com the front face to the business.

We have several different podcast startup packages to fit the needs of a business that wants to get started podcasting. One of our services found in our MACH 3 package is a "brand discovery" process, which creates a foundation on which every other element or aspect of the podcast is built on. With this "foundation," everything else just falls into place.

So when I decided to get committed to THIS podcast, it only made sense to go through the process with some of the team, our Creative Director and Brand Storyteller Sam De Santo, and our Graphics Brand Designer Meg McCarley. So in the next few weeks, I'll be giving you a glimpse of what that experience is like.

On a side note, I've decided to spend some time working on my writing skills. I've never really enjoyed writing but, lately, it's had my attention and I want to develop the skill necessary to communicate better in the written form. You see, in 2004 when I discovered podcasting, part of my attraction to it was that it was called "audio blogging" even before the name podcasting stuck.

So here's a quote from Nikki Giovanni that got my attention. "Writing is a conversation with reading; a dialogue with thinking." Think about that for a minute, do a little writing and see if that's what you experience.

So briefly back to the brand discovery for What Has My Attention. With encouragement from the team, this podcast will be about what has my attention, which will be shared with you if I think it deserves your attention.

So that's it for today. If you'd like to find out more about how to tell your story, take a listen to Dave Herndon who's on our team in Ep. 6 Dave Herndon: How to Tell Your Story, and read the program notes for the episode where you'll find links you may find useful.

One last thing. On this day January 21, 2021, and still in the pandemic, and with the new strain of the virus that scientists are saying is about 50% more transmutable, I've ordered a package of the K94 4-layer face masks from Amazon. These masks are recommended when you can't find the gold-standard N95 ones.

In upcoming episodes, we'll also be having conversations with our team members where they'll share their expertise. Until next time, what has your attention? It's important to know.

This episode was recorded using a Samson Q2U which I recommend for budget-minded people wanting to start their podcast. And it was recorded on a Rodecaster Pro, edited in Adobe Audition, and finally, run through Auphonic for final mastering and creation of the MP3 published to our media server on Libsyn's platform. If you're starting out, we recommend using Libsyn as your media server. You can receive 30-days of free hosting when you use the coupon code "whathas" at check-out.

WHAT has YOUR attention? Let us know

Email Us

Visit Podchaser to see what I'm listening to and see my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

It's a fruit, not a vegetable.How to parch not roast your chilis.How to create a great chili sauce.Jane Butel's Cooking School Jane Butel's Pecos Valley Spice Company Southwest Cooking Products Hatch New Mexico and the Hatch Green Chili Store The LONG list of Jane's Featured Receipts including

• Bowl O' Red - Classic Chili Recipe
• The Perfect Guacamole
• The Perfect Margaretta with Herradura or Sauza tequila

The history of Herradura tequila

Culinary Tour to Oaxaca, Mexico - 2021 June 15 - 21, 2021

The Perfect Margaretta:

• 3 parts silver tequila
• 3 parts fresh-squeezed lime juice
• 1 part orange liquor

The healing properties of tequila, with aloe being the first cousin to agave.The origins of the Margaretta.Jane's Online Classroom. Chile - the pod. Chili - the sauce.The brands of chili Jane recommends:

• Ortega
• Mountain Pass
• Clemente Jacque

Contact Jane

JaneButelCooking.com

GET Jane's latest book: Simply Southwestern

Jane Butel's Cookbooks at Turner Publishing

HELP US SPREAD THE WORD

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WHAT has YOUR attention? Let us know

Email Us

Visit JohnBiethan.com then Podchaser to see what I'm listening to and my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

During this pandemic, I know we're all itching to get back to live face to face events. What if you had someone from a company that was a global leader in meetings procurement and site selection to handle ALL of your needs without needing to pay anything for it?

As a PSA, today I'm talking with Lauren Vang from HelmsBrisoce who does exactly that. If you're planning a large wedding, cruise, or any meeting type with a group of people, you owe it to yourself to contact Lauren.

Listen in and see why - then take a look at HelmsBroscoe's "The Power of Connectivity."

Topics

• What is Socially Responsible Event Planning?
• How can I plan on having a "safe" event?
• What should I look for when planning an event now or an event post-COVID?
• What is HelmsBriscoe doing now for their clients in this challenging time?

Mentions

Carlsbad Chamber of Commerce

Get Pass Point.com, Stop COVID-19 at the Front Door

Contact Lauren Vang at HelmsBriscoe

Lauren Vang

HelmsBriscoe

www.helmsbriscoe.com

The Global Leader in Meetings Procurement & Site Selection

510-423-3044

[email protected]

HELP US SPREAD THE WORD

We'd love it if you'd please share #WhatHasMyAttention with your Twitter followers. Click here to post a tweet!

If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review, and subscribe!

WHAT has YOUR attention? Let us know

Email Us

Visit JohnBiethan.com then Podchaser to see what I'm listening to and my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

My guests on this episode have got my attention for several good reasons:

I admire the environmental work they do in promoting the restoration and preservation of a natural resource in my own community of Carlsbad, California. And I'm eager to help them succeed in their mission by starting a podcast about specific aspects of the ecosystem and their role in it, like their Monarch butterfly program.

Lisa Rodman is the CEO and Samantha Richter is the COO of the Agua Hedionda Lagoon Foundation.

The foundation's centerpiece is the Discovery Center, an interactive exhibit geared towards educating children about the ecology of the lagoon. Teachable subjects include flora and fauna, water conservation, aquafarming, astronomy, and Native culture. They established the Academy of Environmental Stewardship to educate the next generation of environmentalists.

A core mission of their trail walks and restoration program is to teach guests of all ages to appreciate and preserve the nature that is all around us.

Other initiatives and activities include recruiting volunteers, planning events, and, of course, fundraising through corporate and individual membership programs.

An example of the kind of success they can achieve: The foundation raised $8 million to eradicate a "killer algae" that threatened the viability of the lagoon.

The Agua Hedionda Foundation's podcast "Nature All Around Me"

Contact the Agua Hedionda Lagoon Foundation:

Where: 1580 Cannon Road, Carlsbad, CA 92008Phone: (760) 804-1969Email: [email protected]Website: aguahedionda.org

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WHAT has YOUR attention? Let us know

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My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

Program notes by Dave Herndon.

Today's guest Makeala Ferguson is a new friend I met on Mary Cravets Watch Us THRIVE Zoom call, which I do several times a month and where I consistently meet great people like Makeala. These calls are open and free. I suggest you join us.

Makeala has almost 16 years of experience at the secondary (7 years) and post-secondary education (9 years) levels, and has successfully taught personal and professional development courses, advised high school students and adult learners, and managed general education faculty. She is currently The Pacific Institute campus trainer for faculty, staff, and students - which consists of helping people identify how their habits, attitudes, beliefs, and expectations impact performance.

We cover a little bit of Makeala's background. I ask, "Does everyone need a coach?" Makeala gives us a few examples of the clients she's worked with. I fully disclose my gift of Attention Deficit Disorder and we discuss that a bit.

I ask Makeala to let us know about a "defining moment" in her life where everything changed. Makeala shares with us how she found the support needed to get through a difficult time.

Makeala gives me a short lesson on Industrial/Organizational (I/O) Psychology which Makeala is in school to receive a graduate certificate for. We talk about leadership roles.

Makeala leaves us with her favorite quote from Maya Angelou "My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style!" Contact Makeala Ferguson

Makeala-Addell.com

[email protected]

HELP US SPREAD THE WORD

We'd love it if you'd please share #WhatHasMyAttention with your twitter followers. Click here to post a tweet!

If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe!

WHAT has YOUR attention? Let us know

Email Us

Visit JohnBiethan.com then Podchaser to see what I'm listening to and my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

ccRtjcdUqd4GBvPiX4FC

While living in New Mexico, I started podcasting in 2005 first producing Jeffery Milburns Omni Art Salon, which Jeffrey continues today with over one-quarter of a million downloads. That my friends is another Flashback Friday episode forthcoming.

In 2006 I was well on my way producing podcasts when I got a call from a friend asking if I knew Jim Terr from Blue Canyon Productions. I said I didn't. My friend told me he was a comedian and a local New Mexican radio personality and I should have him on my show. So I gave him a call. I called him and we agreed for him to come into my studio the following Wednesday at noon. That Wednesday morning around 9 AM I got a call that went something like this:

Is this Mr. Be? I said it's John. The voice on the other end introduced himself as BuDDy a good friend of Jim Terr. He explained that Jim couldn't make that date and had suggested he come instead. I said Okay. BuDDy went on to say… Mr. Be, you just play it straight and I'll take it from there. The following Wednesday at noon, BuDDy showed up, which became the birth of BuDDy's Old Fashioned Podcast, we just wanna be your friend, the character created by Jim Terr. Over the 36 episodes we created together, Jim (BuDDy) taught me how to use my voice with a microphone. He made me a few pop-filters for the microphones and mentored me in so many more ways. To date, this show was the most fun I've ever had on a podcast.

What follows is my favorite episode, episode 16: A Glamourous Guest, recorded and released July 7, 2006, after the recent Fourth of July.

If you go to the show notes for this episode, you'll see the "original" show notes BuDDy wrote for the episode. Many of the links mentioned are now dead and noted. But nothing else was changed.

Start of BuDDy's original show notes for this episode

(Note "English" spelling of "glamourous")

Are we putting headlines in "initial caps" like #13 or not? (Executive decision)

These notes are a little extra long, allowing for the "filmstrip" if you're able to run it down the side, though I'm not attached to the filmstrip idea since the top photo is already generally pretty small. Do whatever you want with the photos, as long as you put her best one at the top, and don't include anything of BuDDy's neck below where a regular shirt collar WOULD be, and please don't use photo #1985 in which BuDDy looks toothless – thanks.

God, I enjoy writing these show notes!

BuDDy #16 A Glamourous Guest

BuDDy "rings in" the program with some prayer chimes thoughtfully supplied by Ms. Steph, which are sure to become a regular feature of the program until BuDDy tires of them.

After letting BuDDY rattle on for a few minutes about something or other, Mr. Be announces the installation of a Listener Comment Line for BuDDy's Old Fashioned Podcast! (now a dead link)

Before they try it out, Mr. Be introduces a surprise guest, the lovely actress, and video editor Kate VanDevender of Albuquerque and New York City. That's right, New York City! (we don't mess around here on BOFP).

BuDDy is dazzled into near-speechless awkwardness but quickly recovers to suggest they listen to the comment line, which in fact contains only one crackly "test" comment from BuDDy. Mr. Be gamely suggests that listeners start phoning in their comments and questions anyway, but BuDDy suggests a more conservative approach of ironing out the bugs first, and there it stands for now.

Anyhow, our Miss Kate talks of her acting career, including her upcoming role in a comedy called "Sealed for Freshness" in New York. BuDDy offers his expertise on "burping" Tupperware. She also talks about her video editing business, ImagineEdit (now a dead link), wherein she prepares "demo reels" for actors. (Kate's own "reel" is included there!)

BuDDy, not surprisingly, mentions his inclusion on the Forbes Billionaire List.

Kate also talks about her participation as an editor for the short film, "Eddy Ray", in the upcoming Duke City Shootout (now a dead link) in Albuquerque.

BuDDy mentions that the podcast has been heard in such exotic locales as Canada, Denmark, Germany, the UK (formerly England), and Yugoslavia (formerly something or other), according to our podcast "stats" (statistics). BuDDy also wishes out loud that we could get in a fresh supply of our podcasting essential, Marsha Mason's Throat Therapy Spray (now a dead link), for ourselves and our guests.

We play a rockin' cut by last week's guest, Rick Mena, called "I Failed The Lie Detector Test," from his self-titled (or "eponymous") CD called, not surprisingly, "Rick Mena."

BuDDy sings a joyous song called "Another Heterosexual Wedding (Here in Santa Fe)", accompanied by Mr. Be and Miss Kate, and explains that the song was actually written and performed for an actual heterosexual wedding here in Santa Fe! BuDDy reminds us that he's not trying to stir up any controversy, and simply wants to be our friend.

Another ring or two of the prayer chimes, and we're outta there!

Contact Jim Terr

JimTerr.com

BlueCanyonProductions.com

Jim Terr on Facebook

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If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe!

WHAT has YOUR attention? Let us know

Email Us

Visit JohnBiethan.com then Podchaser to see what I'm listening to and my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

If you want to be a better writer, this episode is for you.

My guest Dave Herndon is an accomplished non-fiction editor and writer, with nearly 40 years of experience at quality newspapers and magazines. We asked him for a few writing tips, which turn out to be good advice for delivering information and storytelling regardless of medium or platform. Dave stresses the importance of outlines, so here's a somewhat shrunken version of his outline.

1. Ask yourself the most important question: Who cares?
2. What's your story in a nutshell?
3. How are you going to tell your story?
4. DO AN OUTLINE! Identify key elements of story: The lead/intro; the nutshell; the body; scenes, characters, quotes, key info, etc. Herndon refers to a famous example in this outline, Gay Talese's storyboard for a famous profile of Frank Sinatra. And here's the final piece, Frank Sinatra Has a Cold.
5. Write like a craftsperson--assemble the pieces as you outlined them--and let the art take care of itself, in the process of rewriting/self-editing.
6. Take it from the likes of Tom Wolfe and Ernest Hemingway: set a reasonable quota for a day, and stop hard when you reach it. Wolfe set himself a quota of 1,000 words a day. That doesn't mean you have to. The next day, self-edit the stuff you wrote the day before and pick up in the midstream.

Herndon referred to two examples of craftsmanship that represent solutions to different interviewing/writing problems. He wrote a piece about Ted Turner, A Turning Point in Turner Country, but only had 20 minutes with TT. See how he deployed a scant inventory of quotes to create the impression that Turner himself is helping to tell this story.

Another piece had the opposite issue: Herndon had lots of access to the subject--who died while he was writing it. So the story had to change in mid-process, with the stakes raised considerably. The piece is titled, The Voice of the People, about Andy Palacio.

Links Mentioned In This Episode

• Gay Talese Outlines His Famous 1966 Profile "Frank Sinatra Has a Cold" on a Shirt Board
• Frank Sinatra Has a Cold
• A Turning Point in Turner Country
• The Voice of the People
• Insight Meditation (Vipassana)
• Kate Reynolds, The Santa Fe Center for Mindfulness
• Kelle Rae Oien, International Nia Teacher & Trainer

Contact Dave Herndon

Herndon-at-Large.com

[email protected]

HELP US SPREAD THE WORD

We'd love it if you'd please share #WhatHasMyAttention with your twitter followers. Click here to post a tweet!

If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe!

WHAT has YOUR attention? Let us know

Email Us

Visit JohnBiethan.com then Podchaser to see what I'm listening to and my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.

Dare To Thrive - Monday, July 13th, 2020.

How to let go, get unstuck, re-connect to source, and experience happiness and abundance in every area of your life. Click here to sign up and attend for FREE!

I first met Mel Robertson from De-Cluttering Spaces at a networking mixer in 2016. After experiencing her clarity, obvious presence, and knowledge of the subject, I brought her on Alternative Health Tools podcast April 5, 2016, for episode 44, Mel Robertson: De-Cluttering Spaces And Becoming A Happiness Seeking Missile. This episode continues to be one of the top 3 episodes on that podcast since 2014.

If you're new to networking groups, you'll learn a lot from this episode about possibilities and what commitment you'll need to make with your networking group to be successful in your business.

Beyond networking, Mel's business De-Cluttering Spaces is all about getting organized from the inside out - where inside there, your happiness awaits you. Be sure to watch De-Cluttering Spaces on Desert Living with Bryan Gallo YouTube video (4:16 mins).

Mel's latest passion project is working with Voices for Children. Voices for Children transforms the lives of abused children by providing them with volunteer Court Appointed Special Advocates (CASAs). Mel in fact is a court-appointed officer advocating for the children.

Make sure you go to Mel's website and pick up your free copy of "The Seven Steps to Manage Overwhelm and Organize Any Space!"

Contact Mel Robertson

DeclutteringSpaces.com

[email protected]

Phone (619) 602-3725

HELP US SPREAD THE WORD

We'd love it if you'd please share #WhatHasMyAttention with your twitter followers. Click here to post a tweet!

If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe!

WHAT has YOUR attention? Let us know

Email Us

Visit JohnBiethan.com then Podchaser to see what I'm listening to and my portfolio.

My podcast page is here: WhatHasMyAttention.com

Music Credits

Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.